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12 Critical Elements Every Website Homepage Must Have [Infographic]

Serving as your company's virtual breast doorway, this sheet is responsible for drawing in a majority of your website's traffic. Still, despite its renown, many organizations struggle to optimize it properly.

You look, your homepage needs to wear a lot of hats. Very than giving it like a dedicated landing page built around one particular action, it should be designed to serve different publics, from various origins. And in order to do so effectively, it needs to be built with purpose. In other words, you'll need to incorporate aspects that captivate traffic, educate guests, and invite conversions.

To improve the performance of your homepage, check out these elements every homepage must have.

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12 Critical Elements Every Homepage Must Have

What You Should Include in Your Website Homepage Design 1. Headline

Within three seconds, a website needs to tell visitors what the business has to offer. That's where your headline comes in. It may only be a few names, but it's one of the largest part pieces of mimic on your website.

Many types of people might visit your website, and you'll be hard-pressed to find a few utterances that hit home for everyone. Instead, write your headline to target a third of those people who are most likely to be happy with your product.

Keep the headline itself clear and simple. Dropbox's headline is a great lesson: "Everything you need for work, all in one place." It's simple, yet strong -- no need to decode jargon to figure out what Dropbox genuinely does.

Dropbox website homepage

2. Sub-headline

Your sub-headline should augment the headline by offering a brief description of what you do or what you offer. This can be done effectively by zeroing in on a common sting notes that your products or services solves.

Here's an example of a great sub-headline from Mirror: "Hiding in plain sight." It hones in on the primary selling stage of the reflect gym: It’s a full at-home gym, personal coach, and workout project all in the convenience of your dwelling without taking up treasured square footage with equipment.Mirror website homepage subheadline that reads hiding in plain sight

To optimize your headlines for mobile, employment larger typefaces to give visitors a better know. Small typefaces could impel portable visitors to pinch and zoom in order to read and interact with the content on your place. Our advice? Use the origin options in your page writer. H1 headings are perfect for sheet entitles -- there should only be one H1 on a page. Subheadings should follow the order of the hierarchy, H2, H3 ... H6, and so on. You can have several of these leadings, really make sure they’re in order. For example, you won’t want to mount from an H1 to an H3 -- select an H2 instead.

3. Primary Calls-to-Action

The goal of your homepage is to compel visitors to dig deeper into your website and move them down the pour. Include two to three calls-to-action above the crimp that direct beings to different stages of the buying cycle -- and sit them in blots that are easy to find.

These CTAs should be visually striking, ideally in a color that opposes with the color scheme of your homepage while still fitting in with the overall scheme. Keep the forgery brief -- no more than five paroles -- and action-oriented, so it obliges visitors to click whatever you're offering. Examples of CTA copy are "Sign up, " "Make an appointment, " or "Try it for free."

Afterschool HQ’s website aspects two CTAs above the crimp, both geared toward program leads who are interested in promoting their after-school programs to families on the website. The record below the longer CTA “Create Your Free Profile” opens pilgrims the nudge they need to create an account -- the first step to becoming an Afterschool HQ provider.

4. Supporting Image

Most beings are visual. Make sure to use an portrait( or even a short video) that clearly indicates what you offer. Use idols that capture ardour, drive act, and visually tell the story you’re writing about.

To optimize your images for mobile users, use high-quality personas that have a reduced file size.( HubSpot patrons don't need to worry about this, as images uploaded to HubSpot's software are automatically contracted. Otherwise, implements like TinyPNG will do the trick .) Likewise, always add alt text to your epitomes to spawn them more accessible to visitors who squander screen readers and to take your SEO exertions up a notch.

The 4 Rivers Smokehouse homepage is a great lesson of feelings imagery: It features a series of abruptly, high explanation, and mouthwatering videos that play on a curve behind a simple headline, sub-headline, and primary CTA 😛 TAGEND

4 rivers smokehouse website homepage featured image with a cheese burger

5. Benefits

It's not only important to describe what you do, but why what the hell are you do contents. Promises want to know about the benefits of buying from you because that's what will compel them to stick around.

Keep the copy lightweight and easy to read, and speak the language of your customers. Evernote does a very good job of directory benefits on their homepage in a way that's compelling, visually delighting, and easy to understand 😛 TAGEND

Evernote website homepage benefits

6. Social Proof

Social proof is a strong gauge of trust. Your product or service could be the best in the world, and it's okay to lay that declare -- it's really that beings may not believe you unless they hear it from other people, extremely. And that's exactly what social proof does.

Include time a few of your best( short-lived) excerpts on the homepage, and link to case studies if relevant. Adding a refer and photo gives these testimonies greater credibility. Lessonly nails this on their homepage with brightening tributes from actual clients.

Lessonly website homepage testimonials and reviews

7. Navigation

The design and material in your homepage navigation could represent the difference between a website conversion and a bounce. To decrease bounce rate, give your guests a clear path to the pages they need right from the homepage. Make the navigation menu visible at the priorities in the sheet, and coordinate the links in a hierarchical structure.

No one knows your website better than those who helped design it, so be sure to conduct user research to make sure it's simple and intuitive for visitors to find what they're looking for on your site. Include a examination box if you can.( Read this blog upright for more helpful website navigation gratuities .)

Here's an example of a clear, well-structured navigation design from Slim& Husky’s Pizza Beeria homepage 😛 TAGEND

Slim and huskys website homepage navigation

8. Content Offer

To generate even more leadings from your homepage, aspect a really great content offer, such as a whitepaper, ebook, or navigate. Kinfolks who may not be ready to buy might rather download an render that dedicates them detailed information about a topic they're interested in. If you need inspiration, here are several different content kinds to pick from.

9. Secondary Calls-to-Action

Include secondary CTAs on your homepage to offer added conversion opportunities for promises who aren't interested in your primary objective. Think of them like the event proposal: They furnish another direction for visitors who are not yet ready for something as high-commitment as you're asking.

While your primary CTAs should be above the crimp, region secondary CTAs below the bend to give guests things to click on when they scroll down. For example, below the fold on Spanx’s homepage, you'll find three, clearly labeled calls-to-action that generate folks who've moved that far a few more alternatives to click on. These secondary CTAs are for two different kinds of conversions: one on the far left for $ 20 off and the other, “shop now” to explore the online catalog.

Spanx website homepage secondary CTAs

10. Features

In addition to benefits, inventory some of your key features. This gives people more of an understanding of what's provided by your products and services. Again, keep the copy light and easy to read. Dropbox for Business, for example, doesn't shy away from showing off a features matrix right on their homepage below the fold.

dropbox for business website homepage features

11. Aid

Again, most tourists to your website won't be ready to buy ... more. For tribes who are looking for more information, volunteer a link to a resource center where they can browse relevant information. Not simply does this keep them on your webpage for longer, but it also helps you establish your credibility as a consider president in your industry.

Lovesac supplements water resources link to the footer below the crease. Notice how each of these secondary CTAs cover multiple stages in the buying cycle: a credit card link to help customers buy their furniture readily, a fabric swatch navigate for those who are still looking for the excellent coloring before making a purchase, and an online list for people who are in the market for brand-new furniture but aren’t yet ready to make a purchase.

lovesac website homepage with resources and CTAs in the footer

12. Success Indicators

In addition to customer success tales, both honors and identification can also help inspire a good first impression. Is your fellowship a critically acclaimed restaurant? Were you elected best brand-new app this year? Let your homepage guests know of your accomplishments. Like social proof, it'll give your business more credibility to those who don't know you.

On Calendly’s homepage, for example, you'll find their lists of famed organizations that have recognized them, like Gartner and Dropbox.

Calendly website homepage

A Homepage Worth Visiting

The homepage of your place is the first introduction each pilgrim is gonna have to your business. Before they even off their head to become a customer, they’ll review your homepage to get an idea of what you sell, why that matters to them, and how they can benefit from what you have to offer.

Make a magnificent first impression with a homepage that incorporates these components outlined above. And for more brainchild, check out stunning examples of homepages by downloading the free lookbook below.

Editor's Note: This berth was originally published in January 2012 and has been modernized for freshness, accuracy, and comprehensiveness.

examples of brilliant homepage, blog, and landing page design

Read more: blog.hubspot.com

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