Broadcast Networks Can’t Operate Without End-to-End Visibility

Visibility is as important to network health as it is to operating a motor vehicle. Have you ever tried to drive through a whiteout snowstorm or torrential rainfall and had to pull off to place of the road under an overpass to wait it out because you time couldn’t participate out of the windshield? Now picture a structure facing these same challenges. Network visibility is the next big hurdle as broadcasters move material production to the cloud to satisfy remote product and workers.

When two Media and Broadcasting engineering recollections get together for a virtual chocolate over Webex, astounding revelations are shared and aha moments happen. In this blog, Chris Lapp, Cisco Technical Solutions Architect, Media& Entertainment and I placed one another on the hot seat, questioning each other tough questions that we know broadcasters are asking. We stroked on how the COVID-1 9 pandemic has changed the highway broadcasters conduct business, information and communication technologies displacements that resulted from it, how this change feigns the contents and entertainment industry, and what we’re doing to help our customers accommodated and overcome.

Let’s jump right in!

Digital know-how monitoring in a post-pandemic world

The pandemic stimulated a major interruption in the content distribution process to accommodate remote employees. Because of this, material production is now dependent on infrastructure that isn’t directly under the content producer’s control. Critical applications and data sources are running on uncontrolled infrastructure such as the Internet, Software as a Service( SaaS) applications, data centers, and in the public cloud. To ensure the best consumer and fan experience possible, content and employment owneds need end-to-end visibility across the network and cloud.

Chris: Cisco is all over the ecosystem when it comes to live and post-production for boasts, how you recognize the pandemic changing the media landscape, and how you’ve presented tools and workflows to help people adapt to those alters?

Robert: The pandemic magnetism some rapid adoption of technology that enabled flexible workflows in a administered production environment. We proceeded from 60 to zero in the sense that you used to produce content in role builds and yield equipment and now everybody’s at home. To be able to continue to produce content and operate your media business, you had to figure out how to induce that happen. And so, you encountered fast adoption of technologies like what we’re using right now for collaboration to continue to facilitate the media production workflow. There wasn’t a lot of time to think about the downsides of this new paradigm of distributed yield for media fellowships that used to own a bigger percentage of the infrastructure.

Chris: Now that a lot of infrastructure is owned by third party, what are the operational challenges?

Robert: With so many third party, you no longer have visibility into that infrastructure. How do you know that your consumers are able to access the works they need to produce content? How do you guarantee the consumer or fan is having the best possible experience? Is the contents you procreated reaching the gathering as intended?

Chris: What does this new paradigm means for broadcasters?

Robert: Everything that’s happened over the last year has created an entirely new paradigm for media and presentation corporations, and for much of it they’ve only flown by the seat of their throbs to build new workflows. Moving forward will be decided by what that new paradigm mean for media companies.

Chris: How is Cisco curing companies navigate all these challenges?

Robert: You see it now with changes to traditional methods of monitoring the network and employments and ensuring quality of the experience. It’s really varied how media corporations endorse brand-new tools and technologies that helped them gain visibility into these infrastructures that they don’t own and don’t controller. If you’re producing a video and depending on the SaaS provider of the collaboration software, the Internet, DNS servers, all these different components, they must work together for this production to happen. If this was a live creation, you can imagine the criticality is ramped up even further. We have a couple of concoctions to certainly help the media company solve this challenge.

Chris: For lesson, visibility?

Robert: It used to be a world where you knew exactly what your ecosystem was like, and you could put your hands on it. It was located onsite or at least you had ownership over it, and unexpectedly with more SaaS and cloud-based mannequins you’re experiencing a major absence of visibility.

Chris: What specific tools does Cisco offer to provide visibility and improved efficiency in this new world that everyone’s living in.

Robert: We have a software product called ThousandEyes that furnishes end-to-end visibility from the consumer all the way to the application provider. The Internet is typically a black box where if you can’t access your employment, it’s like well my cable provider is terrible. My Internet’s sluggish but is it really the cable provider? It is likely to be the mas or upstream provider and ThousandEyes gives you the capability to monitor that entire road and ensure the experience of the content consumer. It gives you the analytics to see how things are working long term. It could be the course you have things set up isn’t optimal, or maybe your infrastructure provider isn’t offering the service level they’re supposed to. You can determine exactly where the problem is occurring and react quickly.

Chris: We’re going to see tools like that become more important as occasion goes by because the world’s not going back to exactly how it was, and the media landscape is not going back to how it was. All these brand-new tools will represent a huge role, so we’re stimulated to hear more about it in the future.

Media and presentation make moving to the cloud

Robert: So now it’s my turn to put you on the electric chair and ask questions. How are things going in the Media and Entertainment( M& E) technology deployment space?

Chris: Broadcasters are telling us that they are experiencing an accelerated roadmap towards what they were planning to do times from now. COVID-1 9 has really taken those five- to 10 -year contrives and met them more like one- to six-month proposes. We’re talking about more movement to the cloud, increased virtualization, and additional remote workers and production. It started out gradually as beings tried to formulate those strategy, but it’s really accelerating at the current stage, and as you know the dealers out there come up with more solutions to create these technologies and conclude them better than they are today. We’ll see more and more growth in that space especially as we move out of the pandemic.

Robert: Are the broadcasters you reinforce asking you how they can analyze data so they can make better decisions?

Chris: From a data attitude, there are a couple of ways you can take that. There’s data in the sense of what Cisco traditionally is working with like metrics of KPIs on network operation, visibility analytics, and costs. It’s really the same metrics that we’re looking at today, but now you consider them through a different lens. You can no longer look at exactly installing infrastructure and using that capital cost as your baseline decision because you have to consider labor and electricity overheads, and all those other metrics that play into that decision. Simply then can you see the ethic in going to something virtualized in the private or public vapour. Simply looking at the upfront expenditure doesn’t make a lot of gumption until you take up “the worlds biggest” picture.

Robert: Looking over the scope what do you think is going to drive engineering expend, ratification, deployment a year from now?

Chris: One thing is the analytics surface, and it’s becoming a lot different when we start looking at cloud workloads. You need to look at tools to monitor your operation across other infrastructure that you’re not used to monitoring. We have mixtures like AppDynamics real-time execution surveillance and Cisco Intersight workload optimizer that can move your visibility outside of your traditional infrastructure and beyond.

Robert: Let’s talk about the gloom. What are you verifying?

Chris: You discover a lot of talk about public and private gloom, but what exactly are clients borrowing? Is it a 50/50 policy, or a 75/25 strategy? And then what workflows are going to the cloud first? Apparently, with the pandemic, we’ve seen remote yield has been very prevalent but what other workflows are going to the cloud and how are they doing? That would be something nice to understand.

Live production in the gloom is going to be more of a reality than it is today, but how we do that and what clients do is very likely to depend on the actual content itself. I don’t think we’ll be looking at events like the Super Bowl or other stadium occurrences inevitably ever being produced in the public cloud. But I think it has a place for things like news and short-turnaround workflows.

The initial move to cloud was actually prior to COVID. And we did ascertain a few of them draw back from public gloom because the cost was just so astronomical at that time. For the ones that acquired smell in the gloom, we haven’t seen those workflows come back on-prem more, and I don’t think we’ll see many of them return at all. Customers have made that greater draw and look back the overall costs, and finally figured out what those metrics are to make it profitable to work in the public cloud.


The future of media material make remains liquid as broadcasters determine how to effectively use public and private cloud infrastructure. Whether or not you gain increased visibility into gloom workflows will play a large part in your willingness to adopt these new answers. As always, we’re working to position ourselves as the top provider of products and solutions for the Media& Entertainment industry.

Interested in hearing more questions answered? Join Chis Lapp on July 28 th for a exchange with Devoncroft Partner, Josh Stinehour, and Joe Zaller about the business operators and tech tendencies that will advantage broadcasters. Register for this webinar to hear the latest investigate on the country of IP transformation in the Media& Entertainment sector. As well as, memorizes from the past, what’s different this time, and what to keep in mind when planning to migrate to IP-based operations.

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