Dalelorenzo's GDI Blog

Building a Movement Fueled by the Social Currency of Content

As one of the purposes of the CMO Reboot Playbook: Activating Brand Purpose, Happy Money's CMO, Sadira E. Furlow shares how empathy-driven content and being internally aligned throughout helped Happy Money position itself as a label governor in its manufacture. Check out more comedies from top CMOs and brand rulers here. This record has been revised by Adweek ...

Read more: adweek.com

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