Dalelorenzo's GDI Blog
14Jun/210

Holidays and Demand Generators

If you’re looking to drive inn ask, we recommend you save a schedule handy. Countless hoteliers are starting to successfully use smaller celebrations and phenomena to drive reserves, as Kristina Haga shares in Revinate’s email marketing certification course. Kristina is a senior hospitality market expert at Revinate and she works with hoteliers every day to help them drive reserves through email marketing.

In lesson three of such courses, she shares some immense real-life industry examples of holiday safaruss that you can leverage to drive participation. We "ve known you" likely once have New Years and Mothers Day covered, so in this lesson she focuses on Black Friday, Fathers Day, Leap Day, National Chocolate Cake Day and other less-celebrated events.

Let’s take a look at a sample Black Friday email. Black Friday used to be used exclusively by retail labels but lately hoteliers around the world are getting in on the action. Why should retail have all the recreation? This year’s Black Friday is sure to be a big one as numerous customers ought to have hunkered down and not spending as much money as usual due to shelter-in-place the laws and accumulate closures.

We love this Yotel email campaign because it’s short, sugared, exclusive and on symbol. The CTA makes it clear that this offer is only good for a short period. Urgency is a great way to drive bookings and that’s what Black Friday is all about.

It only comes around every four years but Leap Year is a fun promotional opportunity for hoteliers. Mark your safarus calendar for 2024 and leverage the creative work of the Thompson Hotel, which provides for patrons 29% off for 29 hours for anyone that bibles before May 29 th.

This campaign is a great example of having fun with an incident and finding a way to add some seriousnes to the offer. While most people don’t generally celebrate Leap Year, it’s a great marketing vehicle and reason to reach out. Other precedents are Pie Day, the first Day of Summer and May 4th.( May the fourth be with you .)

So grab a schedule and find local and national contests that you want to celebrate with clients. Create a campaign calendar so you can see how the advertisements are spread out over its first year. To make it less intimidating, Kristina intimates adjudicating special topics, subject string and messaging in advance, so it’s not overwhelming when the festivity approaches.

For more tips, best practices and campaign examples, devote 10 times by reviewing her lesson in Revinate’s email certification course.

The post Holidays and Demand Generators emerged first on Revinate.

Read more: revinate.com

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