How Social Commerce Product Discovery is Changing Holiday Shopping




The past 20 months ought to have transformative, to say the least. A paradigm transformation from the traditional brick-and-mortar holiday patronize to a amazing rise of online eCommerce holiday browse means that symbols needed to pivot rapidly to reach customers where they shop.

The way buyers be participating in labels has irrevocably changed over the past year, and as they gear up for this year’s anniversaries, their strategies need to adapt too. As a solution, the role played by social media in the holiday shopping outing has also changed.

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eMarketer forecasts that the number of US social exchange customers will be increased 12.9% to 90.4 million in 2021, spotlighting an discernible need that digital announce on social scaffolds will continue to play an increasingly critical role in driving consumers to obligate purchases

Brands that want to remain competitive and profitable can’t afford to ignore social media since it’s bringing incredible value during the holiday season. It is of the view that social busines sales are expected to increase by more than 35% in 2021. Harmonizing to Salesforce, social referrals to eCommerce sites will increase by 30% during the holidays this year.

This article will help firebrands gear up on social commerce for the rest of the holiday season this year.

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In fact, early results from Adobe Digital Economy Index is demonstrating that anniversary buyers invested $14 billion online during Thanksgiving and Black Friday combined. The compounded representations are broken down with $ 8.9 billion of online auctions arising on Black Friday and $5.1 billion on Thanksgiving Day.

This is the first time where both daytimes should not discover an increase in online spending over last year when government-mandated lockdowns frustrated vacation shoppers from patronizing in-store. This kind of shopping behavior shows that consumers have changed their anniversary online spending to earlier in the season.

Furthermore, Adobe anticipates that an overall celebration increase to online sales of between 9-10 %. However, the spikes in anniversary online patronizing will be leveled off this year as consumers spread out their purchase from October through December 2021.

Four Ways Social Commerce Product Discovery is Reshaping 2021 Holiday Shopping

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The anniversaries are a season of gift-giving. For most celebration buyers, the raptures of the vacation seasons come from finding the perfect endowment at the right moment for their loved ones. Making these minutes happen is what brands need to do for the celebration season. Discovering the claim knack at the right time requires a lot of revelations and datum for a holiday shopper. Now are various social exchange insights that will pave the way for a successful holiday shopping season πŸ˜› TAGEND

INSIGHT 1: Beings are desiring a feeling of connection with the local communities.

Shopping and society are coming together to provide a more meaningful vacation browsing know. Holiday buyers are taking action to share their product uncoverings via social media. With festivity shopping behaviour such as tagging, sharing, and wishlisting, local firebrands have an opportunity to create personalized customer-centric knowledge on social media.

The festivities can be made more meaningful with personalized ads that matter to holiday shoppers. Holiday customers will feel more connected by locking around their interests, geographies, and spirit places with Shakr’s personalized and localized video ads. Firebrand can connect with parties in a whole new meaningful route with our top-notch hyper-local campaign creative at scale.

INSIGHT 2: Beings are going sold into “shopper-tainment.”

At-home shoppers over the past year have been clamoring for an immersive festivity shopping know-how that feels as involving and entertaining, just like when you browse in-store. This is why holiday customers find it more fun to join live patronize happens and even gamified patronizing experiences during festivity sales events.

Brands need to integrate entertainment into the holiday patronizing strategy by creating unique online supermarket knowledge that are inspiring, entertaining, and, more importantly- shoppable. It’s important to treat social media just like an online storefront where you can attract the attention of holiday customers with immersive and humorous video ads.

INSIGHT 3: Mega Sale Days are redefining the apprehension for the festivity browsing season.

Just like the last year, anniversary customers tend to shop early this year. Brand need to learn how to create anticipation for Mega Sale Days, and at the same time, they should also stretch the hype beyond the timeframe of the traditional holiday season. Having a robust video ads strategy has never been more critical. Firebrand need to be prepared to maximize opportunities for the holidays during top auction times. They was necessary to try to capture the attention of unexpected audiences on social media.

INSIGHT 4: More and more concoction invention minutes are happening on social media.

The acceleration of digital conversion over the past 18 months has fundamentally changed the highway celebration shopping happens. Parties have started to shop at a moment’s notice- from becoming holiday browsing to always patronizing. As such, holiday customers have begun to change the action they suppose social media as more than just information sources of amusement but muse as well.

Social commerce has become the driving force that serves both interest-based and intent-based holiday shoppers. With the overtaking quantity of content offered to holiday buyers, symbols need to wreaking an inducing and personalized stimulus to their online patronize this celebration season.

Social Commerce Platforms to Leverage on the 2021 Holidays

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TikTok Shoppable Ads

With TikTok reaching 1 billion active customers world-wide this September 2021, there’s no doubt that it’s becoming a force to be reckoned with in social busines. Videos with the favourite hashtag #TikTokMadeMeBuyIt have already allured 4.6 billion views and more.

For those willing to jump into the TikTok train, brands can create their own hashtag campaign that can double as a TikTok Shoppable Ad. Dubbed as the Hashtag Challenge Plus ads, firebrands is encouraging their top celebration ads, connect them to a hashtag, and even computed a” Shop Now” button to allow in-app purchases.

Instagram Drops

Instagram has long been acclaimed as a powerhouse in social busines. Now brands can showcase their most coveted festivity produces with Instagram Drops. Perfect for the celebration season, Instagram Drops lets symbols to build demand for commodities with limited quantities and perform them available only for a limited time.

Holiday buyers are also welcome to implement Instagram Drops to browse and shop the latest product launches inside the app abusing the Shop tab. It can also yield remembers for products that festivity customers find interesting, then they can purchase these entries immediately in the app.

Pinterest Shopping List

Just in time for the holidays, the Pinterest Shopping List earmarks symbols to advertise their concoctions on Pinterest and make it part of the anniversary shopper’s wishlist. This helps holiday shoppers find gift-giving parts faster. Pinterest Shopping Lists will rally all products that a holiday shopper pins in one place. It allows them to quickly return to the app and buy the items when they are ready to purchase. It also has price-drop notifications to encourage customers to purchase the items at a discounted price.

Facebook Live Shopping

Live Shopping has been stupendous over the past year. As a answer, Facebook is also jumping on this trend with Facebook Live Shopping affairs for this holiday season. Holiday customers adore investigating commodity selling that imitates a real-world setting. With Facebook’s Live Shopping, labels have the opportunity to address consumer questions and concerns in real-time. It even lets buyers to buy products instantly during the Livestream.

Twitter Shop Module

Twitter is ready to jump into the social commerce bandwagon this year. It piloted its Shop Module last-place time for several firebrands, and now it’s ready to be launched for all Professional Accounts. The Twitter Shop Module lets brands showcase their commodities among the priorities of their profile sheet. Holiday buyers can call the brand’s Twitter pages, browse products and obtain in-app.

Tips to Optimize Social Media Channels for Social Commerce

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TIP 1: Connect product catalog.

Connecting the brand’s eCommerce product catalog on Facebook and Instagram is a quick and easy nature to allow holiday shoppers to quickly discover makes and share them immediately with friends and family on social media. Labels can label produce lists instantly from their Facebook and Instagram photos. This will allow holiday buyers to discover more information about the products and tie-in it directly to the eCommerce store for purchase.

TIP 2: Tag products often.

Make sure that all product ads are called accurately with the right price tags. Successful brands on social commerce abuse commodity labels as often as possible across various social media formats- feed, floors, spools, IGTV, captions, and Live ). Product calls are not just an easy pace for commodity breakthrough. It’s also necessary for a convenient acquisition tour. As such, it should be an essential aspect of any brand’s social exchange strategy.

TIP 3: Design social media canals to manifest the firebrand.

Upon enabling social busines on programmes like Facebook and Instagram, brands can have access to merchandising peculiarities. These facets will help curate and customize the online patronizing experience for holiday customers. Think of the brand’s social canals as an online storefront that indicates a carnival festivity feeling. Commodity catalogs can be organized around seasonal moments and anniversary publicities, including exclusive vacation make launches.

TIP 4: Make video ad content actionable.

Holiday shoppers employ more with shoppable videos that have actionable content. Firebrand needs to have clear calls to action to inform customers on how to shop for commodities on social media. Brands need to create involving and actionable video ads about their concoctions across social media features such as Reels on Instagram and Stories on Facebook throughout the holiday season.

How to set up a DPA social commerce expedition with Shakr

Shakr can help create memorable and actionable times of discovery for any brand’s social industry approach with dynamic video ad campaign. Video ads for the holidays can be made with product catalogs for social media scaffolds like Facebook, Instagram, and TikTok. With the help of Shakr’s video creation tool, brands can create hundreds of videos at magnitude, each unique to their individual make catalog.

The Shakr Advantage

* Proprietary video provide with full interoperability with Adobe After Effects

* On-demand support for any data feed to form automatically to infinity

* Proven API with a track record with top e-commerce, publicize engineering, and social platforms.

In other utterances, labels are empowered to attain thousands of even thousands of video ads at magnitude, all of which can be hyper-personalized and localized with their target demographics.

Get started with these easy steps

Shakr can take your brand’s holiday video ads campaign on a massive proportion. It doesn’t matter whether you have your own internal imaginatives abilities or you time need cure crafting a video ads campaign for a specific social media scaffold. Shakr can help your brand from the ground up by simply following these easy paces πŸ˜› TAGEND




1. Schedule a discovery call to understand your goals, objectives, and innovative strategy.

2. Shakr plies an end-to-end scaled artistic safarus suggestion for your brand.

3. Shakr’s Creative Lab Team will grow your bespoke video templates optimized for magnitude on social media, or we will help you onboard your own templates.

4. The DPA Campaign is set up through Shakr’s ads integration.

5. The expedition leads live, and Shakr helps you to analyze innovative recital and iterations.

Shakr’s Best Practices with Video Ads

BEST PRACTICE 1: Halodoc

Brand Awareness through Dynamic Product Ads

Success Rates πŸ˜› TAGEND

* +42% Improvement in Cost Efficiency

* +18% Increase in New Users

* -2 4% Lower CAC than BAU Channels

As the leading health-tech platform in Indonesia, Halodoc offers teleconsultation with attested physicians, medicine purchase& give, hospital appointment booking business, and lab business. Nonetheless, Halodoc’s organization M& C Saatchi Performance wanted to take their purchaser to the next height by creating dynamic videos based on the nearest hospital for their audience.

Leveraging on Shakr’s dynamic ads answer, M& C Saatchi Performance and Halodoc sufficed hyper-localized and targeted ads on Facebook and Instagram showing imaginatives containing the closest hospital to the targeted user through geolocation targeting and hundreds of personalized video creatives. Upon clicking on the ad, the subscribers was taken to Halodoc’s platform to book an appointed. Click now to learn more about Halodoc’s success.

BEST PRACTICE 2: Sendle

Localized Creatives on Facebook and Instagram

Success Rates πŸ˜› TAGEND

* 35% Decrease in Cost Per Lead

*+ 131% Increase in CTR

* 29% Decreased CPC

As a 100% carbon neutral send assistance, Sendle’s focus has always been on the success of small businesses. By unlocking the networks and volumes that are usually only available to bigger businesses, Sendle successfully rendered the highest price for their customers. In addition, Sendle consumed Shakr Local to decrease their Cost Per Lead on Facebook and Instagram by 35%.

Sendle’s localized inventives proved to be an extremely effective marketing strategy on Facebook and Instagram. Compared to the control group, the localised inventive drove a 35% decrease in Sendle’s Cost-Per-Lead. Along with the strong business outcomes, the localised artistics increased CTR by 131%. In addition, they declined the CPC by 29%, proving that localizing your creatives can have outsized reactions compared to the small investment. Learn more about Sendle’s success story now.

BEST Practise 3: Instyle Solar

Hyper Localized Campaign in Sydney, Australia

Success Rates πŸ˜› TAGEND

*+ 81% Click Through Rate

* 45% Cost Per Lead

* 44% Cost Per Click

* 57% Extends from non-serviceable areas

Instyle Solar procreated a hyper-localized campaign in Sydney that construe their Cost-Per-Lead decrease by a big 50% compared to non-localized creatives. Working Shakr Local at Scale, they created unique videos for each zip code in their serviceable area; they could increase the relevance of their ads to their audience by communicating that their neighborhoods were included in the New South Wales government’s solar bonu program.

By automating the production of hundreds of videos with Shakr, they are unable to drive a Cost-Per-Lead reduction of 45%. In additive, Instyle Solar’s localise artistics stimulated an 81% increase in CTR and a 44% reduction in CPC. As an additional benefit, Instyle Solar weakened the number of leads-in from non-serviceable neighbourhoods( Out-Of-Area) by 57%. To know more about Instyle Solar’s successful safarus, click now.

Increase your brand’s 2021 social commerce holiday sales with Shakr’s video ads!

Social commerce is becoming a big driver for festivity marketings this year. Don’t let your brand get too late in video games. Get started on your social commerce policy with Shakr’s video ads now.

References πŸ˜› TAGEND

Hudson, E.( 2021 ). Boost Sales with Social Commerce This Holiday Season- The BigCommerce Blog. Retrieved 30 November 2021, from https :// www.bigcommerce.com/ blog/ holiday-social-commerce-facebook /# optimize-your-shops-on-facebook-and-instagram

Kohan, S.( 2021 ). Online Sales For Thanksgiving And Black Friday Reach $14 Billion. Retrieved 30 November 2021, from https :// www.forbes.com/ locates/ shelleykohan/ 2021/11/ 27/ online-sales-for-thanksgiving-and-black-friday-reach-1 4-billion /

More than half of consumers will turn to social media for anniversary patronizing this year.( 2021 ). Retrieved 30 November 2021, from https :// www.thedrum.com/ news/ 2021/10/ 18/ more-half-consumers-will-turn-social-media-holiday-shopping-year

Season’s accosts: Retailers can expect 18% more social themes during the holidays.( 2021 ). Retrieved 30 November 2021, from https :// sproutsocial.com/ penetrations/ holiday-retail-data /

Social Commerce Platforms: 7 New Tools That’ll Supersize Holiday Sales.( 2021 ). Retrieved 30 November 2021, from https :// www.wix.com/ blog/ ecommerce/ 2021/11/ social-commerce-platforms

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