How To Use Alerts to Detect Keyword Ranking and Visibility Changes in SERPs




Sudden keyword ranking converts? Unusual visibility fluctuations? New growth opportunities launched?

With Alerts, the newest change observation and notification facet from Advanced Web Ranking, you are able to never miss how the SERPs change and how critical these changes are for your clients’ rankings.

Screenshot featuring the Alerts section of Advanced Web Ranking.

As you know, one of the many immense the characteristics of Advanced Web Ranking is the automatic keyword grade monitoring and reporting, which sanctions you to streamline the part updating/ reporting process.

Now, you can detect keyword positions via SERP API and visibility settings automatically so that you won’t miss indispensable changes to keywords tracked with Advanced Web Ranking. Plus, it will utter the reporting process more straightforward since you can share notifications immediately with your crew, overseer, or clients.

Alerts allow you to detect grading and visibility waverings and find new expansion opportunities and marketing tactics.

Which SERP mutates can Alarms spot?

The alerts can check and trigger for five categories 😛 TAGEND

Ranking Position: Immediately detect progress or descends for your tracked keywords, so you can share triumphs with your clients, work on fixing things if they reject, or keep an eye on stuff and don’t panic yet.

SERP features: Trigger notifications for when: SERP pieces evidence, or not, in the SERPs for your moved keywords.You or your opponents grade, or not, for SERP peculiarities.

Monitoring the SERP aspects progression can help show if the efforts you invested in a particular special result have paid off. You can detect the features your contestants outrank you for, identify the search results characters for which you have the highest/ lowest visibility, and much more.

Visibility Evolution: Aggregated stats like Visibility Score or Percent, Average Rank, Click Share, Estimated Visits on desktop or mobile be available for the alert’s condition.

Keeping an eye on the fluctuations of the visibility and approximated traffic trends across different examination business can help you, among other things, to identify the market with the highest volatility or significance in your search strategy. Or how your website’s exposure in SERP fluctuates based on seasonality or algorithm changes.

Ranking Distribution: Aggregated metrics like Ranked, Not Ranked, First Place, Top 3, Top 5 can be used to check the distribution of keywords by ranking predicament on different inquiry business.

Monitoring your keywords by their position in SERPs can help you, for example, is how your website play-acts on desktop vs. mobile and which of these two investigation sells is most profitable to you.

Ranking Comparison: Use aggregated stats like On First Page, Moved Up or Down, Added, Dropped to evaluate keyword performance by the selected criteria.

Monitor the Ranking Comparison metrics to get a clear picture of your current ranking trend in search results- on which SERP your keywords rank, which keywords improved or have currently lost their ranking, etc.

There are two types of Alerts- world or per campaign- to check the SERP modifies mentioned above.

Let’s go over each alert and a few actionable examples to use them.

1. Global performance alerts

Such alertings can be set for All activities to accede to an Advanced Web Ranking report and will prompt for any Visibility evolution, Ranking distribution, or Ranking comparison metric.

Screenshot featuring a global performance alert from Advanced Web Ranking.

Overall performance alarms are checked with every new ranking modernize that currently exists in a particular user account. When a project converges the condition of the metric selected when enabling the notify, a notification triggers.

The Alerts can be configured simply by the account owner or by an Administrator type user, but the changes spotted can be delivered to any designed email address.

For example, I may just wanted to get advised when the Visibility Percent of any of my projections get below 50%. Here’s what the alerting setup will look like 😛 TAGEND

Screenshot featuring a global alert setup in Advanced Web Ranking.

Instead of the Visibility Percent, you can choose any other visibility, ranking rationing, or similarity metric critical to your organization.

2. Project-level performance alertings

A project-level alert is more complex, allowing you to segment the input data. You can choose the keywords, the search engine, the website, and even a specific URL to use when controlling the alert’s condition.

Screenshot featuring a project-level alert setup in Advanced Web Ranking.

Besides the Visibility evolution, Ranking distribution, or Ranking comparison metrics, a project-level alert can be checked and provoked for Position or the selection of SERP Features.

Screenshot featuring a project-level alert to check keywords position in Advanced Web Ranking.




As with overall conduct, a project-level alert is checked with each new grading update that currently exists. If the alarm predicament is met, a notification is triggered with the same frequency as the position update.

When calculating the threshold selected as the alert’s condition, the rank data for the last ranking update completed is compared with the data from the previous update.

Like I has already mentioned, the alerting structure can help you discerned new proliferation opportunities. For instance, you can spy on your opponents and discover the SERP Features they achieved and centralize your efforts there.

If I just wanted to get notified when one of my challengers amplifications a payed SERP Feature, the alarm configuration may seem something like this 😛 TAGEND

Screenshot featuring an alert configuration meant to detect if SERP features are displayed on Google’s results pages.

Are there any predefined alert templates?

There is a series of predefined alarm templates added to the Alerts section:

Keywords in Top 3

When enabled, this project-level alert template will notify you every time keywords ranking on points 1-3 are identified across the selected search engine and website combination.

Branded keywords drop out of SERP

This project-level alert template will prompt a notification when branded keywords that have lost their ranking primacy when compared to the previous inform are detected.

Keywords are no longer ranked

Similar to the Branded keywords drop out of SERP, this project-level alert template will prompt a notification when the usage adopted keywords which have lost their ranking arrangement when compared to the previous revise are detected.

New SERP Features achieved

If enabled, this project-level alert template prompts a notification when one of the custom-selected keywords grades with a hunting result that is different from organic or sponsored.

Visibility increase

This overall performance alert template will trigger a notification each time any programme to accede to your report records a Visibility Percent greater or equal to 50%.

Screenshot featuring the alert templates available in Advanced Web Ranking.

By default, all the predefined alarms are incapacitated. You are allowing the alarm templates as they are defined, edit, or reproduce them to create brand-new notifies based on them.

If you need an alert different than those available in the templates, you can configure one from scratch.

How do I get notified when the alert’s condition is met?

When the threshold selected as the alert’s condition is verified, you will get a notification both in-app and via email.

Screenshot featuring the notification section in Advanced Web Ranking.

By default, the accounting owned or the head who initiated the alarm will receive the email notification. However, you can edit the email recipients, and you can add whatever email address you want.

Screenshot featuring the two options available to receive alert notifications.

Here’s what that email may look like 😛 TAGEND

Screenshot featuring how the email notification may look like.

Additionally, if you use Slack, you get your alert notifications on your workspace.

Final Thoughts

The alerting method was a very good addition to the Advanced Web Ranking’s facets. It doesn’t influence the subscription cost, and there is no limitation on how many alertings you can create.

You can use the alarms in many ways, so do play around with them and get creative.

To explore the brand-new alerting method, log into your history or start a free 30 daytimes trial if you’re brand-new to Advanced Web Ranking.

The post How To Use Alerts to Detect Keyword Ranking and Visibility Alteration in SERPs appeared first on The Advanced Web Ranking SEO Blog.

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