Net Zero Culture: What can past social changes teach us about net zero?

Net Zero Culture: What can past social changes teach us about net zero?

VIDEO: Science writer Alice Bell and Ogilvy’s Rory Sutherland consider potential lessons from past instances of social turmoils for the net zero transition

Studying historic social change can help us better understand how people and societies behave. Can we evaluate past reforms – such as smoking, LGBTQ rights, suffragettes and slavery, for example – in order to learn valuable tasks, develop theories and ordinances to provide a framework for future decision making?

As part of BusinessGreen’s recent Net Zero Culture summit earlier this month, two guiding experts on social convert and the environment crisis – science writer and co-director at atmosphere donation Possible, Alice Bell, and Ogilvy UK vice chairman Rory Sutherland – came together to discuss examples of lessons we can learn from previous social reform, whilst identifying the key tipping drawn attention to driving environmental and social change ahead.

The fascinating conversation, which was chaired by BusinessGreen senior reporter Cecilia Keating, can be watched again in full above.

All of the members of the committee debates, keynote speeches, and presentations from the Net Zero Culture summit – which took place during 7 December 2021, boasting a multitude of top orators from business, politics and academia – are now available to watch again on demand by signing up for free on the Net Zero Culture website.

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