playerWON is bringing video ads into games – EA, Hi Rez already on board


PlayerWON is a new in-game advertising platform that will allow companies to include video ads in PC and console recreations, in a similar vein to ads used in mobile competitions and TV.

The bigger comparison is with portable, as the ads targets free-to-play games and is designed to reward in-game entries and currency to participates who watch them.

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As reported in Axios, playerWON, owned by Simulmedia, lets users decide whether they want to watch a 15 or 30 -second video ad in exchange for unlocking exclusive gaming perks.

Such a technique is already popular in free-to-play mobile activities, where players are incentivised to watch ads instead of spending real fund to gain pieces such as in-game currency or skins.

EA and Hi-Rez Studios are among the first studios to have signed up to the technology, with the latter’s free-to-play competition Smite once used to pilot the tech.

SmiteSmite. Credit: Hi-Rez Studios

The pilot campaign goes to show that players were “much more likely” to play a game and spend money within the game if they could acquire perks through watching in-game ads.

Simulmedia‘s Dave Madden said that 90% of players never buy in-game entries, but its research showed that they are willing to watch up to 10 ads per daylight in order to be allowed to to open free perks, reaching them easier to reach than through conventional video marketing.

The company plans to launch in-game ads in roughly a dozen more competitions by the end of the year.

These in-game ads look set to fare better than Facebook’s attempts to implement’ in-headset’ ads in Oculus VR tournaments.

Last month, private developers of VR game Blaston decided to cut the test short-lived after facing backlash from musicians.

The post playerWON is bringing video ads into tournaments- EA, Hi Rez already on board performed first on NME.

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