Dalelorenzo's GDI Blog
1Apr/210

NFL’s Thursday Night Football Goes Exclusive To Amazon Prime Video

While denialism over cord-cutting is still somewhat a thing, a vastly big segment of the public can finally see the writing on the wall. While the cable industry's firstly brave tactic in dealing with the cord-cutting issue was to boldly pretend as though it didn't exist, industry managers more recently realize that there is a bloodbath coming its action. There are few roadblocks that are still for a full on tsunami of cord-cutters and one of the strongest of those is still live sports broadcasting. This, of course, is something I've been screaming about on this website for years: the moment that people don't need to rely on cable television to follow their favorite athletics teams live, cable will lose an insane number of subscribers.

Over the past few years, the major American sports organization have certainly inched in that direction. Notable for this post, 2017 checked the NFL ink a new stream batch for mobile streaming with Verizon. The NFL had a long partnership with Verizon for mobile streaming previously, but the conspicuous side of the new deal was that NFL game streaming was suddenly not exclusive. Other streaming services could get in the game. And, while you can't draw a direct course to it, the tangential fib to seeing how the NFL simply inked an exclusive be addressed with Amazon Prime for the broadcast privileges for Thursday Night Football certainly goes to show where this is all heading.

The consider moves from 2023 to 2033 and, according to a report from CNBC, will see Amazon pay$ 1 billion per year for the TNF package. Thursday Night Football is the NFL's newest and cheapest Tv packet, but the consider lets Amazon creep closer to parity with the NFL's other licensees, mainstream TV systems like Fox Sports, ABC/ ESPN( Disney ), CBS( Viacom ), and NBC( Comcast ). CNBC's report has the other four directs uphill of$ 2 billion per year each, and unlike Amazon, the Tv networks get to take turns airing the Super Bowl.

The exclusivity for Amazon seems like a mistake for the NFL, which really should want its make viewed in as numerous sits as is practicable. On the other hand: 1 billion dollars a year. The Thursday lineups are typically one or two games each Thursday, far less than the distributes for Sunday tournaments. It's an incredible amount of money to pay just so Amazon can alone testify the NFL's worst competitions of the week. But the committee is also indicates not only that Amazon understands the superpower and outline of live plays like this, but also that the NFL understands the dominance and show of streaming services.

Building on that point, the NFL is also loosening up what its other broadcast partners can do in terms of streaming games.

The NFL's new deal contains streaming funds for the other providers, more. Each system can now simulcast their tournaments on their streaming service, and some batches tallied one or two streaming-exclusive tournaments. Disney's ABC and ESPN sports are also stood on ESPN +, and ESPN+ will get one exclusive activity per season, the London "International Series" game. NBC tournaments can also appear on the streaming service Peacock, and Peacock is getting "an exclusive feed of a hand-picked number of NFL games." CBS can stream games on Paramount +. Fox Sports, which wasn't part of Disney's acquisition of Fox, apparently has a streaming service announced "Tubi, " which can now simulcast the Fox games.

All of which is to say that the NFL is widely opening up its games to be streamed in more and more situates. This shouldn't come as the world's biggest surprise, frankly. The NFL is a money-making operation and it does its marketing and promotional do better than most conferences. The very smart parties treating broadcast contracts for the tournament certainly can see where the future in broadcasting competitions is and it sure looks like they are only going further and further into streaming.

If pro plays organizations follow suit, the end of cable television as we know it is nigh.

Read more: techdirt.com