Dalelorenzo's GDI Blog

House Republicans close money gap with majority at stake

House Republicans spent the last four years drowning under an avalanche of Democratic campaign cash. Now they're staging a fundraising comeback — just in time for a run at the majority.

Over the past three months, GOP incumbents have largely matched Democrats in the money race. The winning formula: a full embrace of digital fundraising, the maturation of their fledgling WinRed platform and donor optimism after a successful showing down-ballot in 2020. All that combined has allowed them to begin erasing the massive financial advantage that Democrats have enjoyed since the rise of former President Donald Trump.

At least 49 Democrats and 43 Republicans each raised more than $500,000 in the second quarter of 2021 — a fairly even split — according to a POLITICO analysis of campaign finance reports filed this week. That's a stark contrast with the second quarter of 2019, when roughly 50 Democratic candidates cleared that threshold, but only some 30 Republicans reached that mark.

"Our leaders are setting records. And our members — especially these freshmen — you've got these $500,000 to $1 million reports that are coming out just a couple years after a big report for Republicans was typically around $250,000,” said Rep. Tom Emmer (R-Minn.), the chair of the National Republican Congressional Committee.

The GOP had some prolific fundraisers last quarter: Reps. Young Kim (R-Calif.) and Brian Fitzpatrick (R-Pa.) both cleared $1 million. Reps. Nancy Mace (R-S.C.), Lauren Boebert (R-Colo.) and Ashley Hinson (R-Iowa) raised over $850,000. All but Fitzpatrick are members of the 2020 freshman class.

To be sure, House Democrats are still posting massive quarterly totals. And the redistricting process makes it more difficult to know which incumbents will need large war chests. But Republicans are seeing a new groundswell of financial support in the off-year and, as Democrats realized in 2018, that's often one of the earliest signs of base enthusiasm and a successful drive for the majority.

"In 2018 we put a significant emphasis on candidate development, candidate money and giving candidates the ability to go out and tell their stories," said Dan Sena, the former executive director of the Democratic Congressional Campaign Committee. "It was a central reason we were able to win back the House."

"What should be of note to Democratic strategists and the Democratic campaigns going forward is that it now seems the Republicans are doing the same thing," Sena added.

Another sign of GOP momentum: The National Republican Congressional Committee has lapped the Democratic Congressional Campaign Committee in fundraising, outraising the DCCC by $8 million in the first six months of 2021. At this point the 2020 cycle, House Democrats had outraised Republicans by over $17 million.

The NRCC credits that success, in part, to their painstaking and long-running efforts to build a digital operation.

In interviews, Emmer often recalls a moment in early 2019, when a top digital strategist at the committee wrote him a memo, urging a heavy investment in small-dollar fundraising. That strategist, Lyman Munschauer, predicted the NRCC would suffer a net loss on that investment of 3 to 5 percent after one year before reaping gains.

But the benefits came even more quickly: The NRCC began making money within a year, and it has continued to flow in.

In the second quarter of 2019, the NRCC raised $3.3 million online. Over the same period this year, it raised more than $14.1 million.

"This time, we're being even more aggressive," Emmer said. "Yes, that investment is paying off."

Meanwhile, WinRed, the GOP online fundraising platform created as a counter to the Democrats' ActBlue, has taken off at a similar clip, bringing in $2.3 billion since its created in 2019.

"Your average Democrat who runs is now all about digital money," said WinRed president Gerrit Lansing, noting ActBlue was founded in 2004. "We're just having to complete that 15-year cultural shift and just condense it down into a couple cycles to try to catch up."

For the GOP, this windfall comes at a crucial moment. When corporate PACs announced they would scale back their donations after the Jan. 6 insurrection, there was some concern that would disproportionately impact Republicans, who sometimes rely more heavily on those gifts.

"We're all online-based now," Lansing said of his party. The shift happened years ago, but the "fruits of that labor are really coming to fruition now. And it just so happened to coincide with this huge corporate PAC sort-of cage-rattling situation. So it's ironic."

Perhaps more importantly, WinRed has helped Republicans redirect the wealth toward new candidates, particularly downballot. Of the $131 million raised on the platform in the second quarter, almost 40 percent of that came from first-time donors to a single campaign.

Some of the party's most adept fundraisers are able to nudge their supporters toward other candidates. For example, Rep. Elise Stefanik (R-N.Y.), who has raised over $1 million every quarter since she shot to prominence during the first Trump impeachment trial, has shared 150,000 donors since the start of the 2020 cycle.

All of this has spurred a digital-first mentality among Republicans that has long been prevalent in the Democratic political ecosystem, which some in the GOP attribute to their current freshman class, which is younger, more tech-savvy and less accustomed to in-person fundraising than longer-term incumbents.

"We started building our digital program early," said Hinson, who was a TV news anchor in Cedar Rapids before flipping a seat in 2020. "I do enjoy doing digital fundraising. I'm a direct-to-camera person."

Filming online ads has helped her connect with constituents and donors, Hinson said. "We use Facebook ads a lot for our digital fundraising, and we have great feedback from the comment sections of those ads."

And like the NRCC, GOP campaigns appear to be becoming more comfortable with the idea of spending money to make it. Hinson, along with some of the party's biggest fundraisers like Kim, Steel and Mace, spent well over $300,000 last quarter — a higher sum than is typical a year-and-a-half before the election.

All made significant investments in fundraising consulting, digital marketing and web ads, according to their FEC reports.

Still, Democratic incumbents retain a significant cash-on-hand advantage, especially those like Reps. Josh Harder (D-Calif.), Mikie Sherrill (D-N.J.) and Antonio Delgado (D-N.Y.), who did not face particularly competitive reelections in 2020 and have well over $4 million in the bank. Rep. Katie Porter (D-Calif.) has a staggering $12.9 million stashed.

And some operatives were privately relieved at the small hauls of some highly touted Republican challengers. GOP state Sen. Jen Kiggans of Virginia only raised $286,000 for her run against Rep. Elaine Luria (D-Va.). And Marine veteran Tyler Kistner raised just $279,000 for his rematch with Rep. Angie Craig (D-Minn.) Though those challengers didn't launch until mid-April, both incumbents raised well over twice as much.

Yet some of the money has also begun to trickle down to GOP challengers. Republican Derrick Van Orden outraised incumbent Rep. Ron Kind in Wisconsin, $754,000 to $409,000.

In the coming quarters, however, Republicans are facing an additional roadblock: enticing prospective challengers who are dragging their feet, waiting for the delayed redistricting process to start.

"I hope more candidates jump in soon and not wait for new district lines," said Dan Conston, the president of the Congressional Leadership Fund, a top GOP super PAC. "Because that compressed calendar is going to present a significant challenge for them for online fundraising and for big-dollar fundraising."

Read more: politico.com


Best Digital Marketing Courses & Training Institutes In Jaipur

Looking for best digital marketing courses and training institutes in Jaipur, India? Read this blog till the end to get to know about list of the top 10 digital marketing courses, course fees, structure, batch details, institute address and more

Before we dive in to the list of digital marketing courses, lets see why digital marketing training is important in Jaipur

Why digital marketing training is important in Jaipur?

As the world is changing rapidly, you need to acquaint yourself with these changes quickly in order to create your presence in the environment. And when we talk about the changes, the very first question that strikes in the mind once you become an adult is what career to choose?

How to make more money with every upcoming change?

And since the market has become completely customer centric, customers are often considered as the king. Therefore reaching them in the right place at the right time is very essential.

Today, that means you need to meet them where they are already spending time: on the internet. When everything is getting digitalised, many of them have chosen and wish to choose digital media marketing as a career option to target wider audience.

To solve every purpose and to fulfil the marketing goals, marketing strategies, the newer and the existing businesses need not do different things, they just have to do things differently, and this can happen only when you have an in-depth knowledge of various digital mediums like SEO, Email marketing, Social media marketing, content marketing etc. in order to attract, engage and delight the current and prospective customer base.

We have heard people saying – “All is well that ends well”, I would quote it as “All that begins well, ends well”.  To guide you in a better way, we are here with the list of some top 10 digital marketing courses and institutes of Jaipur that imparts best services to gel up well with the digital marketing tactics and much more.

Mounting growth in digital media marketing sector is well emulated with the range of digital marketing institutes in Jaipur.

These below listed institutes are all set to benefit India with some extraordinary trained experts, graduates and budding professionals.

The ranking has been done on the set of certain variables

ObjectivesModulesLearning path followedModule delivery,Facility for practical’sDecent cost for the course

Digital Marketing Course by Digital Scholar

Digital Marketing course in jaipur

Digital Scholar has come out as a very popular name in the Digital Marketing training world over the last year. It brings an agency styled online Digital Marketing course that has a more practical approach with a focus on all-round strategies.

With more than 80 hours of content, and an opportunity to train with some of the top professionals of the industry, and work of Live projects, this is one of the best courses in the market.

Learn all the different verticals of Digital Marketing, how to become an influencer, become a freelancer, set up your personal brand, and so much more. New batches starting on 31st July.

Digital Marketing Course Syllabus

Fundamentals of MarketingPersonal BrandingContent WritingWordPress DevelopementSearch Engine OptimizationFacebook AdsInstagram AdsGoogle AdsEmail MarketingMarketing AutomationSales FunnelLinkedIn MarketingSocial Media ManagementInstagram Influencer MasteryAgency ManagementInternational Freelancing

Digital Marketing Course Highlights

Study Under the Guidance of Sorav Jain24+ CertificationsGuaranteed Paid Internship100% Placement AssistanceLive Case StudiesIndustry ConnectAccess to Freelance Marketplace15+ Advanced ModulesFree Hosting for a YearAd Budget AllocationQualified Faculty Of PractitionersConducive Ambience1-Year Access to Course MaterialUpdated CourseFeedback SessionCommunity Support

Google Reviews and Ratings

1613 reviews and 4.9 average ratings

digital marketing courses in jaipur review

Course Fee:Rs. 39,500 (Inclusive of GST)Course Duration:3 MonthsCourse – Training Mode:Online TrainingNext Batch Date: 31st July @ 9 AMTrainers:Sorav Jain & TeamInternship:3 Months Paid InternshipContact Number:+91-9169231231Email: info@digitalscholar.inWebsite:www.digitalscholar.in👆 3 Months advanced program in digital marketing by Digital Scholar

List of The Top 10 Digital Marketing Courses and Training Institutes in Jaipur

1. Quibus Training Digital Marketing Institute Jaipur

About the Training Institute

Quibus renders 12 weeks digital marketing training programs. So far, they have prepared 500 pupils in the digital marketing field. It is one of the top 3 digital marketing training institute in Jaipur. It gives a friendly learning environment to the learners.


SEO,In-bound Marketing, 3Content Marketing,Social Media Marketing (SMO),Paid Marketing MethodsGoogle AnalyticsEmail MarketingVideo MarketingGoogle Adwords (PPC)Blogging and so on.

Digital Marketing Courses

Website optimization TrainingFull Digital MarketingWeb optimizationInternet-based life MarketingSEM TrainingSMO Training

Course Fee: Rs. 25,000

Address: House No. 46, Muktanand Nagar, Gopalpura Bypass Road, Near Triveni Flyover, Muktanand Nagar, Gopal Pura Mode, Jaipur, Rajasthan 302018, India

Contact:  8502002002

2. Edusolution Institute Of Internet Marketing (EIIM)

About the Training Institute

This institute is well known not only for offering wider range of digital marketing courses but also for lending soft skill training to the students to make a difference while making business.

Other Services

Website Development,Your Own WebsiteLive ProjectsJob Assistance,Digital Marketing,Several Certifications,Free Software.

It is one of the Top 5 Digital Marketing Training Institute in Jaipur.

Digital Marketing Courses

EBSP – E-Business Start-Up ProgramCIMP – Certified Internet Marketing Professional

Course Fees

EBSP – Rs. 27,000CIMP – Rs. 20,000

Address: EIIM, 602, Sixth Floor, Balaji Tower, Close Radisson Blu, Durgapura, Tonk Road, Jaipur-302018

Contact:  01412721652

3. Tecida Institute of Digital Marketing

About the Training Institute

This institute lends digital marketing courses to entrepreneurs and professionals Tecida is considered to be one of the best because of its uniqueness. Uniqueness in giving value added services like – individual touch with no expense after the course culmination and along with this it lends different online instructional exercise courses for a lifetime with no additional expense.etc.


Search Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)BloggingEmail MarketingGoogle AnalyticsYouTube MarketingAffiliate Marketing

Digital Marketing Courses

Full Digital MarketingWeb optimizationInternet-based life Marketing

Course Fee: Rs. 25000

Address: C-461-F-102 Sidhartha Nagar, Malviya Nagar, Jaipur.

Contact:  9890620265

4. Digilearnings

About the Training Institute

Digi Learnings gives Digital Marketing projects to Fresher’s, Professionals and Business Owners. It offers 33 progressed Digital Marketing modules to its understudies and gives 100% situation help to its students. It gives you an accreditation from Govt. of India as said on its site


It incorporates Advanced Marketing-Courses-in-Jaipur

Digital Marketing Courses

Advanced Marketing Executive Training ProgramProgressed Digital Marketing Training ProgramProficient Certificate in Digital Marketing

Course Fee: Rs. 25000

Address: Building No. S-5, First Floor, Shree Gopal Nagar, Arjun Nagar, Gopalpura Bypass, Jaipur – 302018, Rajasthan

Contact:  9001999320

5. Digital Vidya

About the Training Institute

It is a global leader in digital media marketing and Data science training. Best known for having 35000 plus participants, 3000 training in 55 countries. It’s been into service for 9 years now.

Digital Marketing Courses

Digital Media Marketing certification course.Specialised Digital Media MarketingData Analytic certification course

Course Fee: NA

Address: C 35-36 Mahalakshmi Nagar, Behind WTP, JLN Marg, Jaipur , Rajasthan, 302017

Contact :  09001999320

6. DIM- Digital Institute Of Marketing

About the Training Institute

It is one of the most popular Digital Marketing Institutes in Jaipur and its training program is divided into 90 sessions. It majorly focusses on SEO Training and can be more beneficial if you want to learn advanced SEO.

Digital Marketing Courses

Search Engine OptimizationContent MarketingGoogle Ad words PPCAffiliate MarketingSocial Media MarketingWord Press BloggingGoogle Analytics

Course Fee: Rs. 25000.

Address: Rishabh Apt, 14-15, Gandhi Path, Vaishali Nagar,Jaipur. Rajasthan

Contact:  963 642 8954

7. Jaipur School of Digital Marketing

About the Training Institute

JSDM is the best digital marketing learning centre in Jaipur. Students from technical and nontechnical background can easily learn digital marketing course and make their future bright. JSDM have a team of highly qualified and experienced trainers who provide digital marketing coaching in Jaipur on ongoing live projects. The teaching methodology is completely practical based including case studies which make students practically sound and a good digital marketing practitioner.

Digital Marketing Courses


Course Fee: NA

Address: Plot No. 103/66 First Floor, Tilak Tower, Madhyam Marg, Patel Marg, Mansarovar, Jaipur, 302020

Contact:  6377358882 / 9887448844

8.  Ncame

About the Training Institute

NCAME provides globally recognized international certification training courses in Digital Marketing, Multimedia, Software, Hardware and Networking and NCAME is well recognized as the leading institution in Jaipur, India by the technology service providers.


NCAME offers different set of courses for job seekers, entrepreneurs and working professionals.

Digital Marketing Courses

SEOSMOSMMWebsiteAnalyticalMobilepromotion and marketingwebsite developmente-commerce advertising and marketingJob interview planning

Course Fee: NA

Address: Jaipur 831, Devi Nagar Sodala

Email: Info@Ncame.Com

Phone:  9352612612

WhatsApp: 9352612612

9. Samyak

About the Training Institute

Samyak IT Solutions Pvt Ltd has got 20 yrs. Of experience with 20 branches situated in India and US. They train freshers for jobs that are based on manual or practical activities, related to a specific trade or technical education domain as the trainee directly develops expertise in a particular group of techniques or technology.


The special MCA Internship training sessions are offered for 4 weeks / 6 weeks / 2 months/6 months.

Digital Marketing Courses

Net technologiesData science and analyticsProgramming fundamentalsJava technologies

Course Fee: NA

Contact:  9772271081

Email: contact@samyakinfotech.com

10. Digipro- Premium Digital Marketing Academy

About the Training Institute

Premium Digital Marketing Academy is an initiative of Professional Training Academy in the year 2014 to impart training in the field of Digital Marketing & equipped trainees to develop their core skills needed in their advance career development 2014 to impart training in the field of Digital Marketing & equipped trainees to develop their core.


Content Marketing, 2.Search Engine Optimization,Digital Marketing Strategy,Google AdWords,Social Media MarketingOnline Reputation Management.

Digital Marketing Courses

Project Based Align with Each ModulesHand on Hand Learning ExperienceExclusive Solution for Non-Tech CandidateJob Ready Course6 Month Rigorous Paid/Stipend Based InternshipCreation through Project Based Align with Each ModulesHand on Hand Learning ExperienceExclusive Solution for Non-Tech CandidateCertification from Google | Facebook| HubSpot Etc.PortfolioAdvance Career Development

Course Fee: Rs.17000

Address: Shop No. 3 & 4 New Sanganer Road , Sodala, Jaipur Rajasthan 302019

Contact:  9261211003

Email:  digiproimp@gmail.com / ptaimp@gmail.com

Read more: soravjain.com


11 Best Shopping Cart Plugins For WordPress [2021 Edition]

With so many answers now available for creating an online store, it's hard to choose which one would best meet your business needs. Or perhaps you already have a WordPress site and want to transform it into an online accumulation! Well, thankfully, you can. We'll look at 10+ of the best shopping cart plugins utilized to your WordPress website today.

Out of all of the monetization tricks that I've exerted over its first year, the most rewarding method, far and away, is selling my own makes online. eBooks, tracks, templates - I've created and sold plenty of these right here on my WordPress blog.

Over the years, I've tried many different solutions, software, scaffolds, and shopping go-cart plugins. In speciman you didn't know, one of my occupations is an eCommerce site which I've been running since 2006. So, I'd like to think that I have some skills and experience in eCommerce.

Some of the shop cart plugins I've applied have survived the test of period and have been great; others not so much. So, to save you a ton of time researching and discover the best shopping cart solution to use for your brand-new or existing WordPress site or a new place, I've developed a schedule right here for you.

The plugins listed below offer many levels of features and benefits. Some will be useful for selling digital downloads such as tracks, eBooks, etc. While others are good for selling physical produces. Some will even do both. Some plugins will offer only a simple shopping cart, while others will include inventory management, commerce implements, customer tools, and third-party application integration and support.

Our shortlist of best shopping go-cart plugins for WordPress

OK, so here is the list of plugins that started our list. This roster is in no particular order, by the way. If you're in a hurry, you are eligible to simply click on each of the links below to learn more. If you have some time to read about each browsing go-cart plugin in more details, then great!

SellfyWP Payhip IntegrationWooCommerceWP Easy CartEcwid Ecommerce Shopping Cart3D CartWP ShopifyX-CartE-JunkieCart6 6BigCommerce WordPress Plugin

OK , now let's take a look at each of these plugins in detail.

# 1. Sellfy( Magnet4Blogging Readers Get 10% Discount)

First on our list is Sellfy. Sellfy is a hassle-free way to sell digital and physical commodities online via your WordPress website. Whilst they don't render a dedicated WordPress plugin as such, Sellfy is very easy to integrate/ embed into your blog posts and landing sheets. Or, you can customize your online storage hosted on Sellfy and even connect your domain name.

Best Shopping Cart Plugins

So what kind of concoctions can you sell with Sellfy?

You can sell digital, physical, book on demand, dues, video streaming, and more. If you're a content pioneer, Sellfy would be best suited for you.

Sellfy is a premium service, and contrives start from $29 per year. Here's what you get, although not all features are available across all intentions -

Customizable storefront.Shopping cart.Connect your own domain name.Marketing tools.Embeddable aspects such as buttons, concoction placards, etc.PayPal and Stripe integration.PDF stamping and limited downloads option.Unlimited downloads.Discount codes.Advanced Tax and VAT alternatives, and more.

Readers of Magnet4Blogging get a 10% Sellfy discount. Simply click here or enter FABRIZIO in the checkout to claim.

So what do you think! Does Sellfy tick all of your chests?

# 2. WP Payhip Integration

Payhip is my favorite programme for selling digital and physical produces online. Setting up an online storage applying Payhip is quick and easy. They are, by far, one of the most economical mixtures for bloggers and financiers. I've been using Payhip to sell my eBooks since 2015, and I recommend have them to anyone.

shopping cart 2

What you get -

Free to sell forever with low-grade deal fees.Sell anywhere, including your website and social media.Instant downloads of digital products.Responsive checkout.Powerful sell implements, including email, purchaser conduct, affiliate tools, etc.Customizable storefront.Blogging implements, and more.

One thing that absence with Payhip is a dedicated plugin that could make it easy to integrate produces and make fee via your WordPress site. I've been able to do this, embedding some tradition code for my site; nonetheless, there are at present a dedicated WP plugin called WP Payhip Integration which you can download from the WP repository. It's completely free to use.

# 3. WooCommerce

If you've been using WordPress for some time, then you'll need no introduction to WooCommerce. WooCommerce is without a doubt the king of eCommerce plugins. 7. 8% of all websites in existence use WooCommerce, so you're in good hands.

shopping cart 3

The growth of WooCommerce has been exponential, chiefly since it was procured by Automatic in 2015, the organization that also operates WordPress. When it comes to the rapid deployment of an online supermarket, WordPress and WooCommerce depart hand-in-hand. However, there is a slight learning arc for coming set up, but everything else flows on autopilot formerly operational.

WooCommerce has a vast library of in-house and third-party add-on plugins and integrations accessible. So that conveys no matter what kind of eCommerce solution you're looking for and whatever type of feature you want to include in your online accumulation, it's possible with WooCommerce.

What realizes WooCommerce one of the best shopping cart plugins for WordPress.

Complete control over your online store.The Main WooCommerce plugin is free to install and use.A vast library of add-on plugins, expansions, and integrations.Sell both digital and physical products.Customizable guild and fee pages.Manage everything inside your WP dashboard.

# 4. WP Easy Cart

WP Easy Cart is a payment patronizing cart and eCommerce plugin for WordPress. Much like WooCommerce, you have complete control over what you want to sell online, from digital downloads to physical goods.

shopping cart 4

One thing that stirs this browse go-cart plugin genuinely stand out is that it supplies everything you need to build your online accumulation from tell control, stock-take administration, carrying, excise, marketing tools, analytics, and more. Being a premium plugin, you can expect premium support, along with online documentation, video library, API steers, and more.

Five best things about WP Easy Cart?

Advanced eCommerce plugin.Works with any WordPress themes. So they claim.Sell physical and digital products.Offer gift posters and subscriptions.Premium postponements and add-ons.

# 5. Ecwid Ecommerce Shopping Cart

If time is of the essence and you're looking for something quick and simple to set up, then you can check out the Ecwid eCommerce browse cart plugin. The website claims, in fact, that once you've tried them, you won't go back to WooCommerce, presupposing you've tried WooCommerce, that is.

shopping cart 5

Features include selling on social platforms such as Instagram, Facebook, Amazon, Google, automated sending, remittance, taxes, unlimited backups, and more.

What's so great about the Ecwid eCommerce shopping cart?

The price ... It starts from$ 0 per month.Zero transaction costs, even on the free mean! GDPR compliance.Store builder.Integrate into your existing website.

# 6. Easy Digital Downloads

If it's digital content that you want to sell, such as directions, eBooks, themes, and plugins - look no further than Easy Digital Downloads. The plugin is free to download, and there are various plans to choose from to meet your selling needs.

shopping cart 6

Easy Digital Downloads works with hosted WordPress and WordPress.com websites( Business Plan ). There's too a library of extensions make their own choices, depending on your specific market needs.

What do you get?

Email commerce tools.Payment gateways on higher plans.Updates and support.Full shop cart.Unlimited downloads for your customers.Discount codes.Access to free topic optimized for Easy Digital Downloads, and more.

# 7. WP Shopify

If you have a Shopify store that you would like to sync up to your WordPress website, you can use the WP Shopify plugin. You can expose your shop pieces use practice pages and shortcodes. Like all of these plugins, there is a free version and a pay edition. Shopify Pro gives you some additional templates to play around with, including automated syncing, fiat and patron data, cross-domain tracking, and live support.

shopping cart 7

# 8. X-Cart

X-Cart has been available since 2001, so when it comes to experience in eCommerce, these guys have got a lot. X-Cart is not a WordPress plugin but an all-in-one programme that requires all the tools you need to create a professional online store.

shopping cart 8

Features include -

Drag and stop design interface.Responsive eCommerce programme. 120+ payment processing gateways.Marketing implements, including SEO and email.Multi-layer security and SSL support.Ability to sell on social media marketplaces, and more.

# 9. E-Junkie

E-Junkie is another favourite scaffold that has been around for a long time and is one of the more cheap answers for selling digital downloads and definite goods.

Creating an online place with E-Junkie is fast and easy. However, the vendor dashboard UI still gapes rather dated. Navigation can be a nightmare, and waiting for some of the pages to laden will definitely try your patience.

shopping cart 11

That being said, pricing starts from precisely$ 5 per month, and the features are plentiful.

The dedicated WordPress plugin gives you organize your shop and concoctions right in your WP dashboard.

Here's what you get -

Product management.Embeddable buttons and make links.Shop and go-cart management.Shipping, levy, and discounts.Customer management tools.Affiliate program director, and more.

#10. Cart6 6

Cart-6 6 is yet another shopping cart plugin option to consider. The website claims its plugin is all-in-one, simple to set up, and economical. Starting at $19 per month for the Essential Plan, I'll leave you to decide whether that's cheap or not. Here's what you get as well as what you can do with Cart6 6 -

shopping cart 9

Sell both digital and physical productsUnlimited product variationsSecure file storage for digital productsOnline holding and donations toolsBuy now linksAccess to 100+ remittance gateway and more.Great backing, documentation, start battalion, and Facebook group.

#11. Big Commerce WordPress Plugin

BigCommerce is another popular scaffold you can use to set up your online storage. They've been around for a long time too. However, they don't furnish the cheapest options for selling online. Price starts from around $ 29 per month.

shopping cart 10

Here's what you do -

Unlimited concoctions, file storage, and bandwidth.Online storefront.Sell on social media and marketplaces.Dedicated WordPress plugin.

The dedicated WordPress plugin lets you seamlessly integrate your WordPress website and manage your place commodities in your WP dashboard. However, compared to WooCommerce, BigCommerce still lags behind by market share. Out of the two alternatives, if you're thinking about BigCommerce, keep in mind that WooCommerce, for the best part, is free.

It's a wrapper!

So, there you have it, some formidable options for you to choose from. You can always try a few and be seen to what extent you get on with them. You can then compare things like ease-of-use, scalability, evaluate for coin, etc. Whatever solution you decide on for adding a store go-cart to your WordPress site, I just wanted to wishes to receive the best of luck.

11 Best Shopping Cart Plugins For WordPress [2021 Edition]

Read more: magnet4blogging.net


How to Pivot Digital Marketing

Megan Fairchild is a principal dancer with New York City Ballet who can centre precise on the point of her toe like a music box fairy. To the amateur, she makes it gaped effortless as she revolves finely around on a pin target, flourishing her limbs and hands.

But in fact, a rotate turn, or pirouette as ballet rulers call them, is a series of steps so fluidly play-act as to appear as a single, beautiful motion. Fairchild starts in fourth stance, making sure that she’s balanced and stable. She flexs her knees in a plie, pushes off, turns in an arabesque sentiment and finishes elegantly like a butterfly territory on a leaf.

Digital marketing is like a pirouette. Those who get it right appear to twirl effortlessly, interrupting their market, dethroning incumbents, and becoming principals in their trade.

The Four Stages of a Digital Pivot

The four stagecoaches of a digital pivot are like the four gradations of a pirouette. But just as the young dancer who races onto theatre eager to rotate in her very first pair of toe shoes merely to come tumbling down, most fellowships back out the curtain on their website before it’s ready to convert tourists into prospects. Only as the fulcrum turn is a series of individual steps performed in sequence, so is a digital pivot. The gradations build on each other.

A sequential coming to the digital pivot produces owned, shared, payed, and paid media together into something that is greater than resources in the amount of its parts.

The fastest method to generate returns is by putting these four steps together, in this order 😛 TAGEND Digital Pivot Steps

These are the four stairs of the digital pivot.

Stair 1- The Set-Up: Owned Media

Whoever controls the layout, controls the payout. If you don’t control the user experience, you can’t control the customer experience. The closenes of your online content to the transactions you seek to induce directly blows the likelihood of changeover. If you can’t experiment with the layout of the page, you can’t optimize for shifts. And you can’t change the layout of the sheet on Amazon, Yelp, or Linkedin. That’s why in a digital fulcrum, web pages precede social media posts. Get the content on your own website right first.

But certainly, you can’t calibrate content without an internet site because that’s where you convert precedes and drive receipt. On your own website, you can insert uses to collect result info or transact e-commerce. You can’t do that on someone else’s website. At least not without sharing your profits.

Stair 2- Pushing Off: Shared or Social Media

When you have exchanges on social networks with online influencers, you do so in front of their adherents, which dilates your reaching. The important thing to understand is that on social media, contact contributes directly of date. Unless beings like, commentary, and share what you have to say , no one discovers it.

So pushing off is about figuring out where your patrons are most active online and who they trust so you can find your axis.

The fastest method to build an online following is by winning the respect of the existing influencers in your seat. An engaged parish of admirers is social proof that others endorse what you have to say.

Step 3- Spinning: Earned Media

The spin is the most glorious stage of the fulcrum. It’s where you puff out your dresser, raise up your limbs, and make the delight of your customers and industry. The harder the website is to get published on, the more marvelous the admiration. When you pitch an editor to publish a patron announce on their website, you should include links to clauses you’ve written on your own website. If you can’t demonstrate your ability to articulate ideas and construct cogent rationales on your own website, why should they believe you can do so on a much larger stage?

Rather than regurgitate what everyone else is saying, the idea is to take a pictured leader outlook on timely, important feelings. The news media and favourite blogs exist to publish new ways of meditating. So it’s ever easier for recalled governors to earn media coverage. The objective is to establish yourself as a conceive chairwoman, rather than a dream repeater.

The path from nano to mega influencer online illustrated in fig. 1.1 moves through each of the four media marketing channels in this order. Owned media is the set-up, shared media is pushing off, payed media is the turn on pointe, and paid media is the landing. Of all four steps, payed media offerings the greatest leveraging. But unless your owned and shared media is in place, the probability of success is slim.

Pace 4- The Landing: Paid Media

Now that your owned, shared, and payed media programs are operational, and you're driving revenue organically, you’re ready to land into advertising. You’ve figured out how to attract and convert clients online, and you’ve optimized the path to purchase.

Depending on your order of business, the final stage of a swivel is the landing. By now, you’ve proven your ability to generate guides and commerce. You know what percentage of guests convert into leads, what percentage of makes becomes patrons, and how much the average customer spends.

Now, as long as you can generate more income than it costs to acquire a client, you’re ready to scale through advertising. You predicted incomes by proliferating your transition frequency by your traffic countings. If you know that half of all leads-in seek a suggestion, and a one-quarter of all proposals result in a sale, you can figure out how much commerce you need to reached your quantities. Paid media is the last step of the digital swivel because you don’t want to drive traffic until you’re prepared to profit from it.

There is, however, one exception. Dancers practice pirouettes without actually turning. They exactly balance for two counts and rehearse coming down gently as a sort of exercise. If you don’t have the time to build traffic organically, you can use paid media to accelerate the testing process.

Seems like a lot of work, doesn’t it? I’m not going to lie to you. It is. But so is outbound sales, so in many ways digital marketing is about reallocating resources from outbound to inbound. Considering the trajectory of nearly all business these days, do you really have any choice?

Edited excerpt from The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman, a Los Angeles located digital marketing consultant.

The post How to Pivot Digital Marketing seemed first on Content Marketing Consulting and Social Media Strategy.

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From information to innovation – insights on the CIO’s changing role from Alex Siow, author of ‘Leading with IT’

Alex Siow is the author of Leading with IT: Lessons from Singapore's First CIO. The book covers a wide range of topics: IT infrastructure and applications, information processing, knowledge management, data governance, cybersecurity, and organisational culture (see my book review here).

Alex was previously the CIO (Chief Information Officer) at Singapore’s Housing Development Board (1990) and later at Starhub. He is currently a professor in the School of Computing at NUS, and has been in leadership roles at industry IT associations.

See also YourStory’s Book Review section featuring over 300 titles on creativity, entrepreneurship, innovation, social enterprise, and digital transformation.

Alex joins us in this interview on the CIO’s role in digital transformation, cybersecurity, innovation, and economic survival of organisations.

Edited excerpts of the interview below:

YourStory [YS]: Many of our audience consists of startups. At what stage in their growth curve should founders think of bringing on board a CIO?

Alex Siow [AS]: In smaller organisations, the role of the CIO is handled by the CEO or the founder of the startup. Here I am talking about the role of developing IT strategies, governance, and value management.

The secondary role of the CIO – in managing IT, systems development, and maintenance, can be handled by an IT manager. It will be difficult for small companies to hire a CIO, so the concept of CIO-as-a-service will be attractive to a lot of startups and SMEs.

1[YS]: How was your book received? What were some of the unusual responses and reactions you got?

[AS]: The book was generally well-received by the IT and business community in Singapore. There were no adverse reactions or responses. Most of the comments were positive. Several of my acquaintances were surprised that I found time to write a book despite my very busy schedule!

[YS]: Since your book was published, what are some notable new tech innovations or implementations you have come across?

[AS]: The significant technologies that will impact businesses and people are Immersive Experience, Enhancements in Cybersecurity and Defence, Robotic Process Automation, the pervasive use of Blockchain, Internet of Things, Edge Computing, and 5G networks.


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[YS]: In the post-pandemic era, what kinds of tech and business skills will be the most valued by organisations?

[AS]: The pandemic has accelerated the pace of digital transformation in many companies that had already started their digital journey. For the late starters, there is a stark realisation that without IT, some of them could not survive.

The most critical post-pandemic skills would be cybersecurity and cyber-defence skills. Helping companies to get on to the cloud platform is also an important skill. Virtual reality and Augmented reality are useful to connect companies to customers for marketing and sales.

A lot of new apps based on artificial intelligence, machine learning and robotics process automation would be rolled out, which require more data scientists, analysts, and AI specialists.

[YS]: What are the elements of a good relationship between the CIO and the CTO? How should they divide tasks and align roles?

[AS]: It depends on how the CIO and CTO are positioned in the organisation. For example, in a telco, the CIO is in charge of the enterprise systems and systems that enable the business, whereas the CTO is in charge of the engineering infrastructure.

In a business organisation, where technology deployment is the key to success, the CTO will be in charge of deploying emerging technologies to transform the organisation digitally and the CIO will be implementing the enterprise systems to support the new business models brought about by the deployment of new technologies.

In some organisations, the Chief Digital Officer is in charge of digital transformation.

2[YS]: How should CIOs create a culture of experimentation which also enables people to bounce back from failure?

[AS]: In my early days as CIO of HDB, we have already understood the concept of sandboxing. We had a production server for running the enterprise systems and a development server for application development, tests, and proof-of-concept trials.

It is therefore important that a sandbox environment is created in organisations to allow staff to carry out experimentation and innovation.

[YS]: How should CIOs evaluate weak signals and anecdotal evidence which seem to contradict quantitative market trends?

[AS]: The problem with emerging technologies is that nobody takes them seriously when they first emerge because, at the early stages, these innovations do not have the quality and reliability of the incumbent products in the market.

However, because of their lower price/performance index, they are attractive to lower-income groups. These customers become a testbed for these innovations and when the quality has reached an acceptable level to the masses, they explode into the marketplace and the incumbents are taken by surprise.

CIOs have to always be cognisant of the hype put out by vendors when dealing with innovation. They have to make their own judgments and carry out trials in sandboxes to assure themselves and their organisations of the feasibility of introducing such emerging technologies.

Alex Siow

Alex Siow

[YS]: What are the top three success factors for government and industry to work together and grow digital capabilities in their countries?

[AS]: In my opinion, the most important factor to grow digital capabilities in a country is the availability of competent skilled resources. To encourage more people to take up training in emerging technologies, the Singapore government, for example, has made subsidies available through the agency called SkillsFuture Singapore.

With the availability of funding, the industry responded by curating many appropriate skills upgrading training courses, which provided a competent workforce for the industry.

Secondly, it is important to help SMEs to transform digitally. SMEs form the bulk of the economy in every country and it is important for them to do well. The government can help provide funding support for them to undergo digital transformation.

Thirdly, to bridge the digital divide between the digital haves and haves-not, the government can partner with the industry to bring suitable technologies to the heartlands of the country and run free education for the heart-landers to immerse them in the new digital era.


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[YS]: How can industry and academia collaborate to make IT/management education more in line with industry needs?

[AS]: The universities have started a practice track for leading IT professionals to join academia as professors. These practice professors bring with them many years of best practices from the industry to impart to undergraduate and postgraduate students.

On top of these practice professors, there are also adjunct professors and lecturers who do not want to be a full-time academic but would like to impart industry knowledge to the students. These schemes have helped to close the gap between theory and practice for the students.

4[YS]: What are some ways for a CIO to effectively integrate multiple and even conflicting kinds of advice from other leaders, vendors, and consultants? What is your advice on how to take advice?

[AS]: CIOs cannot be wholly dependent on consultants, vendors, and advisors to put up their IT plans and strategy.

I would advocate that CIOs do their own IT plans based on the business they are supporting and use outside help as sanity checks to make sure their plans have incorporated changes in the technology landscape.

[YS]: What kind of a succession plan should a CIO design? How should the next CIO be groomed internally – or chosen from outside?

[AS]: A responsible CIO should start grooming his successor from Day One of his job. A CIO’s job will include business continuity management (BCM) and grooming a successor should be part of this BCM process.

Whether a successor will be chosen from within or outside the organisation will be management’s prerogative. But if a capable leader-in-waiting has been prepared to assume the post of CIO, it would be natural for the organisation to pick him or her, because of his/her familiarity with the business.

6[YS]: From your journeys across Asia and the West, what do you see as Asia’s tech and innovation strengths?

[AS]: I have been to various parts of Asia, Europe, and North America and have witnessed the impact of technology on the lives of people.

The developing countries in Asia are very hungry for knowledge and innovation. They see technology as a tool to lift them out of poverty into prosperity, as the experience of China has shown.

Developing countries have the ability to leapfrog the developed nations in deploying emerging technology because they do not have legacy infrastructure and systems to bog them down. Moreover, the cost of technology has been reduced significantly, mainly because of technology reaching a tipping point, so deploying emerging technology has become relatively easier.


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[YS]: What are some daily habits aspiring CIOs should cultivate to keep on learning and upgrading themselves?

[AS]: It is important to read widely, not just internet news and stories, but also books on self-improvement, leadership, innovation, and strategic thinking. There are many online short courses for busy executives, what I call bite-size learning, that are useful to keep the mind active.

[YS]: What is your next book going to be about?

[AS]: I am looking at emerging technologies and their impact on business, with case studies of success stories, especially local and regional ones.

7[YS]: What is your parting message to the aspiring entrepreneurs and tech leaders in our audience?

[AS]: There is never a bad time to be involved with digital transformation. Disruptive technologies can only be disruptive when we try to avoid or resist their advent.

We need to always keep abreast of emerging technologies and deploy them to the advantage of the organisation.

[YS]: Any other concluding comments or remarks you would like to add.

[AS]: It is unimaginable for any organisation to think they can get away with ignoring technological changes in the world. The global pandemic has really been a harsh teacher, punishing the laggards of technology adoption and rewarding the leaders of innovation.

The pandemic will not be the only harsh teacher in the years to come. The economic survival of organisations, and even nations, will depend on who can best harness the power of the technologies to come. It’s a brave new world.

Edited by Saheli Sen Gupta

Read more: yourstory.com


Crypto versus gold debate rages on Wall Street

Gold is back with a vengeance this month just as the crypto rally falls apart, refueling the Wall Street debate over the link between the two putative hedging assets.Bullion funds have seen the biggest two weeks of inflows since October and tolls are rimming closer to $ 1,900 an ounce. In differ, Bitcoin has thrown by almost 40% from a $63,000 meridian and funds are recording outflows.Yes, the weaker dollar and falling inflation-adjusted furnishes are big reasons for the gold revival. Elon Musk-spurred volatility, meanwhile, has snuffed out some of the speculative euphoria in Bitcoin, while subvert its ambition to attract the institutional crowd.Yet, all this fascinates a market cohort that noted the latitudes between digital gold and the real deal. They’re both viewed as inflation fences, stocks in scarce give and capture the artistic divide between young, tech-obsessed brokers and boomer traditionalists.Meanwhile, the likes of JPMorgan& Chase& Co. and ByteTree Asset Management say gold’s recent rising appears to have come at least partly outlay of Bitcoin as investors rotate between the two. 8302464 9“There is still so much confusion between Bitcoin and golden, ” wrote Charlie Morris, founder of ByteTree in a indicate. “They coexist, and they both were living in an inflationary environment.”In a report on shifting gold and Bitcoin trends, Morris suggested that fund flows are having an abnormally big impact in boosting the gold price, and vice versa Bitcoin’s outgoing spurts are chilling prices.Past may be prologue: Earlier this year, Bitcoin funds plucked in institutional money as fund managers extolled a case for digital monies to creep into gold’s spot in a portfolio. With the financial expansion in full swing, more than $ 20 billion then left bullion-backed ETFs in the six months to April.For some strategists, the bullion market is a starting residence to discern their premium forecast for Bitcoin. In a world-wide where investors allocate gold and Bitcoin evenly to their portfolios and the two assets gather in volatility, it would imply a valuation of Bitcoin at $140,000, JPMorgan has previously estimated.“Needless to say such convergence or equalization of volatilities or allocations is unlikely in the very near future, ” strategists led by Nikolaos Panigirtzoglou wrote.Since the Covid-1 9 inoculation breakthrough provoked an financial rebound in November, exchange-traded funds tracking amber sold nearly 12 million troy ounces through to the start of May, importance about $22.5 billion at today’s price.Investors plucked roughly $14 billion from the SPDR Gold Shares ETF( ticker GLD) during the period, curing section total assets in the world’s largest gold ETF by 29%. Some $1.6 billion has flowed back into the fund to give May on direction for the best month since July.In day-to-day action, the direct link between gold and Bitcoin is hard to pin down, advocating the connection is more about busines psychology than real-money flows. The threat of price stresses and weakening dollar are good reasons for the metal’s current rally.And while projections for Bitcoin premiums have been chastened by the selloff, the feeling hasn’t gone away. Bloomberg Intelligence strategist Mike McGlone, who has a price target of $100,000 for Bitcoin, says there’s still an opportunity crypto can become a digital reserve asset and that induces it worth the risk.“Gold may be losing its significance, so it may be simply prudent to diversify, ” wrote McGlone. “The human nature of acknowledging a brand-new asset class is what we see as a primary Bitcoin support.

Read more: economictimes.indiatimes.com


Service Provider Digital Initiatives Drive Sustainable Business Value

By Curtis Price, IDC, Program Vice President, Infrastructure Service

Service Provider Digital Maturity Index

In 2018, IDC developed the Service Provider Digital Maturity Index to define five levels of SP digital maturity. This index accommodates a roadmap to help SPs assess the progress of their digital jaunt versus their wanted outcome nation. The developed at the Service Provider Digital Maturity Index was driven by IDC’s Service Provider Digital Readiness Survey, which "ve assessed the" digital initiatives of 400 SPs worldwide and the business value derived from these efforts. The index values digital maturity across seven SP domains( See Figure 1 ).

Figure 1. SP Seven Domain Model

In 2021, IDC conducted an updated study that produced a solid basis of comparison with 2018 results and stipulated the ability to identify where SPs have made progress and where challenges still exist, both at an overall grade and within specific domains.

As SPs launched on their digital travel, there were three key common business outcomes that all SPs were trying to achieve: improved customer know-how, income swelling/ profitability, and developed at new sources of revenue. The examines conducted in 2018 and 2021 regularly show that Pioneers, which correspond to the highest level of digital maturity, enjoyed significant improvements in areas considered most strategic for SPs.

The 2021 questionnaire outcomes is demonstrated that Pioneer SPs knew the most significant business performance advantages. They not only reported improved functional metrics such as reduced costs and process cycle meters but importantly too reported improvements in key business outcomes such as revenue, profitability, customer satisfaction, and patron retention. Figure 2 outlines the most notable business improvements for Pioneer SPs compared to Ad-Hoc SPs, which correspond to the lower level of digital maturity.

Figure 2. Pioneer SP Business Outcome Improvement 2021: The Evolution of SP Digital Maturity

In the three years since IDC developed the 2018 Service Provider Digital Maturity Index, several sell dynamics have impacted SP programmes. These include an increased focus on customer experience, the SP drive to reduce costs, and increased competition on traditional and non-traditional players. These ingredients helped determine SPs' digital approaches and initiatives. For the 2021 survey, we celebrated the following three key changes from 2018 related to SP digital alteration readiness.

1. The Role and Influence of IT

In 2018, most SPs had only a limited number of digital initiatives and had no real digital strategy. Harmonizing to the 2018 investigation, 62% of organizations had developed DX( digital alteration) enterprise squads responsible for driving individual DX activities( as there were no DX planneds back then ). Yet, most initiatives( 76%) were driving in elderly business leadership. IT chiefly had a supporting role with responsibility merely for implementing technologies related to DX projections. When it is necessary to driving DX campaigns, IT ranked third behind business leadership and special DX groups. In 2021, the roles for driving DX initiatives have altered; IT has become the primary enabler( for 66% of DX strategies ), followed by specialized radicals( 30%) and elderly business leaders( 25% ).

2. Shifting Business Priorities

In 2018, SPs were trying to recover from a couple of lean revenue times as demand for services altered. In the 2018 overlook, IDC asked SPs to rank the reason why they undertook DX initiatives. Improving purchaser know (# 1) and driving income swelling (# 2) surfaced the directory. Then COVID-1 9 happened, and SP transactions changed the key priorities. In 2021, receipt swelling has fallen to# 4, giving way to a focus on organizational effectivenes (# 1) and functional economy (# 2 ). Customer experience is# 3.

3. Challenges Are Less Daunting

In 2018, IDC questioned respondents," what are your top three challenges in meeting your Digital Transformation( DX) priorities ?" A insignificant majority of SPs- 55%- replied, “our culture is too risk-averse.” SPs appear to be less risk-averse now and are committed to achieving business goals through their DX initiatives. Today's surface challenges are more structural:# 1: "the organizations activities" are siloed, and# 2: they do not yet have the right people/ skills in-house. In 2021, SPs realize that organizational and cultural varies are needed to successfully execute their digital initiatives.

COVID-19 Impact

The COVID-1 9 pandemic has by far had the most significant impact on SPs' digital strategies since 2018. The pandemic appointed a shift in business and consumer behavior for SPs that led to a greater dependence on secure network connectivity. With countries around lockdown and organizations worldwide changing to a work-from-home model, SPs knew a significant increase in demand for bandwidth for connectivity services.

IDC’s Service Provider Digital Readiness research tightly correlates digital maturity to improving business outcomes. The results of this year’s study is demonstrated that Pioneer SPs has already implemented digital technologies and procreated a degree of business resiliency that enabled them to respond more quickly to the effects of the pandemic. Harmonizing to IDC research, 73% of Pioneers were remarkably prepared for COVID-1 9 compared to only 15% for all other SPs.


As this year’s survey decisions reveal, SPs have made significant progress as they continue executing their digital strategies. IDC believes that digital transformation is a continuous process, and SPs must adjust and react to changing market dynamics. The progress is indicated by Pioneer SPs in the three years since the initial Service Provider Digital Readiness Survey and the operational resilience they demonstrated during the world pandemic should be viewed as a benchmark by those SPs looking to transform their business for future success.

To learn more about the regime of SP digital metamorphosi, delight connect the one-hour webinar IDC 2021 Research- The State of Service Provider Digitalization on Thursday, June 3rd at 8 am PDT. Additionally, we encourage you to visit our interactive Digital Transformation assessment tool to learn how digitalization can help reduce operational costs and deliver new services faster.

Read more: blogs.cisco.com



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6 Elements Of Digital Brand Dominance

6 Elements Of Digital Brand Dominance

Video streaming is just one example of a digital economy where rivalry is intensifying. Many so-called legacy companionships are caught up in a battle with digital challengers, and so far, the born-digital corporations have been eating their lunch. Walmart( and every other physical sales outlet, from Macy’s to Best Buy) is in a constant struggle with Amazon, and banks and credit card companies are squaring off against PayPal and Apple Pay.

Meanwhile the digital monsters are battling one another for market share and dominance: Amazon’s AWS versus Microsoft’s Azure vapour services. Customer goods business, retailers, and manufacturers have hundreds of e-commerce start-ups nibbling at the edges of their market share with niche produces sold immediately to buyers online. Think of P& G’s Gillette razors sold in stores versus the online subscription-based Dollar Shave Club that sells direct to consumers.

The common yarn in these erupting debates is digitization. It has upended the very nature of competition today, and constituted twentieth-century ways of "ve been thinking about" competitive advantage obsolete.

The old-fashioned proverb “stick to your knitting, ” for example, a conversational version of “build on your core skill, ” tends to narrow a company’s imagination. Yet a forceful resource is crucial for commanders today. Netflix, Amazon, Facebook, and Google would not be what they are if their CEOs and executive teams has not been able to imagined a future that did not yet exist.

A clear goal of the competitive landscape has indicated that some of the early generalizations about “first mover advantage” and “winner takes all” are not holding up, especially as digital giants challenge each other.

First movers may be able to scale up fast, but others are certain to enter whatever large market cavities they start. For that reason, wins really don’t take it all, at least not forever. And if new adversaries don’t enter the fray quickly enough, antitrust government regulators may step in.

As early and dominant as Amazon has been in e-commerce, it is hardly alone. Alibaba, Tencent, and JD.com are ferocious global competitors, and traditional retailer Walmart is barreling into the online space in a bigger way since its possession of Jet.com and its majority stake in Flipkart, India’s largest e-commerce player. It has been gaining friction by connecting its online sales with physical storages. In Brazil, B2W has regarded Amazon, a relative beginner, at bay.

The outcome of these competitive battles is uncertain. But some fundamental differences in how digital business participate have become clear. When one dissects the Netflixes, Amazons, Googles, and Alibabas of the world, we see that they have certain elements in common 😛 TAGEND

They imagine a 100 x busines gap that doesn’t more exist. They imagine an end-to-end experience in a person’s life--as the individual roams, munches, shops for good, or aims medical care or leisure -- that could be greatly improved, and if "its been", that a prodigious number of parties would want. They think about how technology might help to offset the seemingly inconceivable happen. They focus on the end user even if middlemen lie between them and the consumer. They know that if their provide is right for the end user, they can scale up very quickly, because oath spreads roughly promptly. Netflix believed that a huge number of parties would prefer to discover and experience videos at their gadget in their homes instead of going to a movie theater and putting up with overpriced snacks and shaking neighbours, or watching Tv at prescribed times set by the entertainment companies or systems. In persons under the age of $ 50 cellphones and ultra-low-cost Internet contacts, as in India, the potential market explodes. They have a digital platform at their core. A digital stage is an expertly sewed together mix of algorithms that store and analyze data for a variety of purposes. It allowed by fast experimentation and fast adjustment of tolls, and makes it possible to reach a huge population globally at negligible incremental payment. Netflix can easily stream its repertoire across geographic frontiers. Algorithms in the categories of artificial intelligence and machine learning can chasten themselves as they learn more about customers’ behavior and preferences, improving personalization and thereby increasing customer loyalty. They have an ecosystem that accelerates their growth. Ecosystem marriages take many forms, such as third-party sellers on Amazon’s website, Uber’s independent motorists, or Apple’s app makes. They permit the company to expand capacity promptly, often with no capital investment on its part. They admit cross-selling to extend innovations to a broader audience. They can also enable a new moneymaking model or supply a capability that is missing. Most ecosystems share data, contributing to the ability to scale up fast. Netflix would not exist without the contents it licensed from its ecosystem, such as the TV line Friends from WarnerMedia and The Office from NBCUniversal. Companies don’t compete against each other--their ecosystems do . Their moneymaking is bind to money and exponential swelling. Digital enterprises is a well-known fact that after a period of intense cash consumption, if the give is successful, returns will turn sharply upward as the incremental cost of the next component sold or customer contributed removes. They focus more on cash than on accounting measurings. Funders who distinguish the existing legislation of increasing returns are willing to ease the liquidity issues in the early going to reap exponential wages later. Decision-making is designed for innovation and raced. The downside of emergence and a principal reason traditional corporations experience diminishing returns is the increased complexity and bureaucracy that come with growth. But increased bureaucracy is no longer a given for companies that have a digital platform at their center. Teams close to the action can make decisions and take action without strata of oversight because they can easily access real-time information. They can move very fast. Accountability is built in because the digital platform makes a team’s progress perceptible to anyone in the company who needs to know. Overhead is kept to a minimum even as the company expands rapidly; Amazon’s general and administrative expenses are just 1.5 percent of revenues. Recruiting people who are self-motivated and can were living in a team-based environment makes the company innovative and agile. Their supervisors drive learning, reinvention, and execution. Digital captains have a different aim of knowledge and competencies than traditional overseers. They have a working knowledge of technology, an expansive imagery, and an ability to link their big-picture pondering with ground-level execution. Their use of data takes execution to a whole new level. And their constant communication with their teams, along with their decisiveness in switch aids, acquires the organization agile. The fluidity of their conjecture drives endless alteration and swelling. They form the modification that leaders of many other fellowships struggle to contend with.

So today’s digital whales and upstarts focus intensely on the experience of an individual consumer and open big brand-new busines infinites. They scale up fast, aggregate data, and draw relevant partners into their ecosystem. Their business representations focus on cash gross margin, money generation, and exponential proliferation. They get hefty sums of currency to fund their growth from VCs and investors who understand the brand-new motifs of money-making. And their highly committed commanders and employees work with purpose and focus relentlessly on what’s next, driving rush, ongoing innovation, and punishment execution.

Contributed to Branding Strategy Insider by: Ram Charan and Geri Willigan, excerpted from their book RETHINKING COMPETITIVE ADVANTAGE with permission from Currency, an imprint of Random House, a separation of Penguin Random House.

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Unlocking manufacturing growth in India

Manufacturing in India particularly in Micro, Small and Medium Enterprises( MSMEs) is often associated with lower productivity, character, occupational state and safety and environmental performance. The window of opportunity for second best is in constant decline, particularly in current season with indeterminate and stagnating marketplaces due to COVID-1 9 pandemic and the accompanied economic downturn.As workplaces and procedures need revision to break the orders of infection transmission , now is the right time to' clean out’ plants and workplaces to free up the infinite, substances, gear and acting age that are not contributing to customer value. Swachh Udyog: to enable regenerated manufacturing emergence based on excellence and invention, that contributes to lettuce and inclusive economic recovery and self-reliance, as envisioned in Atmanirbhar Bharat.India successfully achieved the creation of a well-established and competitive manufacturing locate over the past few decades. According to UNIDO data, in areas of Manufacturing Value Added( MVA) in 2018, India ranked 6th in the world ($ 473 billion ), just behind the big-hearted five of China, USA, Japan, Germany and South Korea. India’s manufacturing is roughly equal to the compounded manufacturing of Indonesia, Thailand, Malaysia and Philippines, the principal manufacturing economies in South East Asia, and simply over five-fold the compounded manufacturing of Bangladesh and Pakistan. The technological intricacy of manufacturing in India, as measured by the share of medium and high technology manufacturing subsectors of 42.9%, is on par with the very best of Asian and world-wide middle-income countries. Chemicals and gasolines creating, nutrient and beverages and textile are the most important sectors and collectively contribute 44.5% of manufacturing value, 37.4% of manufacturing jobs and 46.3% of manufacturing export earnings.However, past success is no guarantee for future manufacturing performance in a rapidly changing world. The universally agreed 2030 Agenda for Sustained economic development, in particular its Sustained economic development Goal 9( SDG9) on manufacture, infrastructure and invention, calls for contributions of industry and business. Specifically, manufacturing needs to improve its sustainability and inclusiveness. India currently grades 77 th among the 128 graded countries globally in UNIDO’s SDG 9 manufacture index that combines data on absolute and relative immensity of the manufacturing sector and its employ, carbon footprint and technological complexity.India’s SDG 9 manufacture ranking is held back chiefly by the smaller relative contribution of manufacturing to the economy at large and the higher energy and resource intensity of manufacturing. Manufacturing share in the economy in India stood in 2019 at simply 16.9%, exclusively about half the contribution in China( 31.2%) and, likewise, significantly less than in other comparator countries like Thailand( 27.7% ), Indonesia( 21.6%) and Bangladesh( 21.1% ). In its seeing for a$ 5 trillion economy by 2023, the Government targets a manufacturing contribution of some 20%. This involves a double-dealing of the size of the manufacturing sector over the 5-year interval 2019 -2 023. This is only possible with strong domestic and international demand, and the ability of Indian firms to compete on layout, functionality, aspect, reliability and price, whilst also revealing social and environmental performance to achieve and outstrip compliance requirements.Excellence can be the only hallmark of manufacturing in the brand-new India. FICCI recently released the results of its inspection of manufacturing excellence, focusing on shopfloor procedures, human resources and digital capabilities. Fellowships that include excellence are the firstly to identify opportunities and predict change, and hence change faster in rapidly changing business and market environments. From experience, firms borrowing manufacturing excellence may expect 25 -4 0% productivity increase, 20 -3 0% improvement of equipment efficiency, 20 -3 0% reduction of material loss and 40 -6 0% reduction of customer grumbles, on a timescale of 1.5 -2 times. 62% of survey respondents claimed to have structured manufacturing greatnes programmes, yet further prompting discovered relatively higher uptake of basic approachings, like 5S( up to 90% ), and significantly lower uptake of very advanced rules, like price torrent mapping and Poka Yoka( simply 30% ). 1 in 3 respondents invested in manufacturing talents growing. Predictive maintenance is a focus for 1 in 3 respondents, more merely 1 in 5 manufactures use of relevant sensors, digital implements and Internet of Things.UNIDO approaches constructing excellence from three complementary slants, to future proof manufacturing growth by making manufacturing cells efficient and effective, with grown-up, exhibit located and adaptive management.First,( reserve) productivity, aims to create the maximum production with minimum and always declining inputs of materials, vigour, chemicals and water. This provokes a virtuous circle: formerly assets are exerted more effectively, less is still being squandered into the environment( effluents, emissions and waste) and working conditions improve, which increases productivity and improves employee retention. Industrial energy efficiency is a case in point. Working with the Bureau of Energy Efficiency, UNIDO supported energy management cadres in 12 MSME collections, dealing five sectors: dairy, ceramic, foundry, brass and paw tools. During 2017 -2 020, these once subscribed 345 components to implement 603 vitality measurements, that annually save 10,850 tonnes of oil equivalent worth 59 Crores for a cumulative asset of merely 90 Crores. In the skin browning and makes area, proven clean engineerings cater 20 -3 0% reductions in specific effluent generation and chemicals and water use.Second, manufacturing effectiveness, also known as lean manufacturing, ensures a focus on customer value and eliminating all that does not contribute thereto. It modifies the manufacturing paradigm from input-pushed to demand-driven, contributing to customer value at all the stages. This can start simple, by adopting a visual factory that has clearly differentiated workflows through neat workstations, so that every divergence immediately catches the eye. Standardizing and improving operational procedures attains every manufacturing task easier to perform and gashes defaults. In a joint strategy with Automotive Components Manufacturers Association, UNIDO corroborates tier 2 and 3 small and medium component manufacturers to adopt lean and clean rehearses, through upskilling of shopfloor workers and directors and counsellor support. Most recently, six SAME DEUTZ suppliers in Tamil Nadu ended its work programme, which collectively saved them 42 lakhs annually, increased absenteeism by 15%, machine disturbances by 30% and lead time by 18%. Through a similar programme, 5 suppliers to Tata Machine in Pantnagar, saved collectively 1.88 crores yearly, whilst also abbreviating absenteeism by average of 31% and client complaints regarding 89% on average.The third greatnes factor is maturity which relates to firm level capability to monitor and oversee manufacturing. Maturity may be interpreted as the unit’s ability to successively say, understand, prophesy and accommodate manufacturing processes for optimal business outcomes. Maturity is greatly enabled by digital technologies, including sensors, machine connectivity( including Internet of Things ), large-scale data analytics and machine learning, and surely the transition to Advanced Digital Production or Industry 4.0. Conglomerates with better creation and technological sciences capabilities welfare most from digital technologies, pointing to the need to invest in the skills of the future, which include analytical and problem-solving abilities, team working and communication, combined with ICT skills. UNIDO’s research found that India is well poised to benefit from digitalization of manufacturing. Several large-scale makes have set up world class Industry 4.0 manufacturing locates, including for example Nokia in Chennai. The challenge remains to find customized mixtures for a majority of the members of creators, through digital improvements of their existing system or deployment of extending digital technologies in innovative fabricated products. Through its Facility for Low Carbon Technology Deployment, UNIDO is supporting home grown innovations utilizing industrial IoT to significantly reduce the carbon footprint of manufacturing.The onset of COVID-1 9 pandemic has put in place the spotlight on workplaces as potential infection hot spot that require substantive change to work together productively in a safe and hygienic style. Manufacturing cells have the option to turn this essential into a brand-new opportunity for recovery, rejuvenation and increment based on the principles and traditions of manufacturing excellence, starting with cleaning out plants- Swachh Udyog .( The scribe is India Representative and Head of Regional Office of the United Commonwealth Industrial Development Organization( UNIDO) in India)

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