Dalelorenzo's GDI Blog
16Mar/210

Genesis praised for saving Tiger Woods, Burger King redesign beats McDonald’s in poll: Wednesday Wake-Up Call

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Woods’ car triumphs kudo

As news of Tiger Woods’ horrific car crash in California stunned the world countries on Tuesday, his battered vehicle became an unexpected supporter. Woods was driving the Genesis GV8 0 crossover, a brand-new midsize simulation that arrived at peddlers in December, as a courtesy vehicle after serving as host for the Genesis Invitational golf tournament last week.

As Automotive News reporter Laurence Iliff reports, "law enforcement officials said the crash integrity of the vehicle -- and Woods' use of a seat belt -- may have saved his life.” As likeness and videos of the damaged GV8 0 dominated social media, Sheriff's Deputy Carlos Gonzalez, the first officer on the scene of the crash, called the overall integrity of the GV80 "a marvel of modern automobiles” and said he’d seen same accidents over many years where the vehicles and passengers had not fared so well.

Woods’ Twitter account posted an accounting of his injuries late last nighttime, including "open fractures altering the tibia and fibula bones" in his lower right leg and traumata to his foot and ankle. But the golfer was “awake and responsive” after surgery.

BK redesign thumps McDonald’s in canvas

Rivals Burger King and McDonald’s have both launched carton redesigns in the past few weeks. And while both have won industry praise, an early investigation of consumers reveals that Burger King’s new look has the edge.

According to an Ad Age-Harris Poll survey deported this month, 54% of respondents suggest that they elevated Burger King’s parcel, while 46% chose McDonald’s. Meanwhile 56% said Burger King’s new look, from Jones Knowles Ritchie, established the food sound more appetizing, while 44% picked McDonald’s, created by Pearlfisher, as having the more appetizing design.

But as Jessica Wohl writes, the good news for both orders is that the renovations show signs of potentially helping sales: More than 40% of those who like the new looks brought forward by Burger King or McDonald’s say they are more likely to patronize the chains.

Facebook backs down in Australia

Facebook backed down from its bulletin blackout in Australia yesterday after the Australian authority agreed to amend legislation forcing it and Google to pay local publishers for content. As reported by Bloomberg News via Ad Age, the Australian government said here today would take into account commercial distributes Facebook and Google reach with information corporations before deciding whether they are subject to the law, and would also give them one month’s notice.

But although the immediate Australian face-off looks to be over for now, the issue isn’t going away any time soon; publishers are lobbying in the EU to obligate Facebook and Google pay for content while in the U.K ., the Evening Standard reportsthat Culture Secretary Oliver Dowden will meet with Facebook’s ministerials this week to discuss the issue.

Staples prepares for back-to-office

It may seem hard to imagine after a year of WFH, but the coronavirus inoculations roll out, people may be returning to departments across America some date. And Staples is getting ready. Daniel Reilly, Staples VP of symbol and make administration, assembles Adrianne Pasquarelli on the latest edition of Ad Age’s Marketer’s Brief podcast to discuss how the retailer is preparing, and how it’s going to compete with direct-to-consumer labels that have forged brand-new links with customers in the pandemic. Listen here.

Just briefly

Somewhere over the Rainbrow: Pinterest chief marketing officer Andrea Mallard assembles Ad Age’s Garett Sloane in today’s live episode of Remotely to discuss some sizzling 2021 trends including the makeup craze “rainbrows, ” the stomach for “getaway cars, ” and the latest foodie obsession, “epic charcuterie.” Listen here at 1PM EST.

Final countdown: Tuesday, March 2 is the final deadline to enter the 2021 Ad Age -AList and Creativity Awards. The gifts celebrate the most attained enterprises, standout make and forward-thinking supervisors and knacks in service industries. Details here.

Fearless Ray: A brand-new commercial from State Street Global Advisors and McCann New York--the team behind the award-winning "Fearless Girl" statue--is now turning to another "fearless" icon, boxing protagonist Sugar Ray Leonard. The recognise celebrates the resilience of mid-sized business in the pandemic through the allegory of Leonard in the ring. It's narrated by the real-life Leonard, who was recreated as his younger self expend CGI and a lookalike performer. See it over at Creativity .

That does it for today’s Wake-Up Call, thanks for reading and we hope you are all staying safe and well. For more industry information and insight, follow us on Twitter : @adage. From CMO Strategy to the Ad Age Datacenter Weekly, we’ve went newsletters galore. See them all now .

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