The Plain English Guide to Writing a Business Case

Have you ever heard the age-old classic floor of a company that got its start from a back-of-the-napkin idea? Or about the start-ups that started in someone’s garage?

While all those fibs are, of course, inspirational, a huge element that they leave out is that every business started because person felt the project justified expend period and money on it.

That’s why some projects require you to write a business case. Whether you want to start a company, tone a brand-new make, or perhaps you merely require your business to use a new project management tool. Either way, a project that requires time and resources will also require apologizing those overheads in the form of a business case.

Below, let’s review what a business case is, plus an example and template to invigorate your own business case.

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In a business case, you might include the background on research projects, expected benefits, costs, probabilities, and opportunities. This substantiate will vindicate taking on a certain project. So, how do you develop a business case? Let’s dive in below.

Business Case Development

To develop a business case, you’ll need to write several key components, with a proposal, programme, fund, SWOT analysis, and project hope. With these documents, you should be able to prove that the project you’re pitching is worth doing.

Let’s dive into the steps for how you’ll develop a business case below 😛 TAGEND 1. Research

Before you can write a business case, “youre supposed to” do your search. First, you should have a goal in mind for your job, whether it’s to create a new produce, help drive more traffic/ produces, or improve user experience.

Write down your goal and then conduct research to prove that your campaign is the way to achieve your goal.

You can begin by researching what contestants are doing and look for gaps that your programme solves.

Start to brainstorm what this project’s backbones, shortcomings, opportunities, and menaces are. Additionally, you’ll want to learn about your marketplace — whoever will be the consumer of the project, even if that’s your own team.

Finally, you should start to look into what a fund would look like for your proposed solution.

2. Focus on one component at a time.

A business case will usually include several records. Focus on one at a time, while still maintaining your records organized.

Start with your proposal, then move on to your SWOT analysis, the competitive analysis, the project plan, overall policy, and then the budget. It can be easy to get lost in just one of these tasks, so are concentrated on one thing at a time to complete “the worlds biggest” image business case.

3. Write an implementation project.

Once you’ve picked your research and you’re working through all components, it’s time to start “ve been thinking about” implementation.

How will you implement your project? Once you’ve originated the business case that your job should be used, stakeholders will wonder how you’ll execute it.

To do this, write an implementation plan that discusses how you’d complete the project and metrics that you’d track to measure success.

Once you’re done writing your business lawsuit, look at the whole document and ask yourself whether it’s exhaustive, discernible, and adaptable.

A business case doesn’t need to be an part business plan for a brand-new concoction. Sometimes it will be less formal due to the size of the project. Either way, you want to make a strong case for your job, so it should be easy to understand and implement.

Now, let’s look at an example of what a business case might look like.

Business Case Example

Now that you’ve seen what it takes to write a business case and what the process looks like, let’s look at an example for inspiration.

In the pattern below, the project is about getting a new phone system to help the sales personnel. Because this is a fairly small project, the business case isn’t several pages long with careful research.

However, it’s important be taken into consideration that while your business lawsuit might ogle something like this for a small scale project, it might include several sheets of information if you’re pitching something like a new make or a brand-new UI to improve user experience.

The point in the business case is that it’s adaptable to be whatever you need. However, the components of the business case will be the same irrespective of how long it is. Every business case should include why a project should be done, significant benefits, costs, likelihoods, and budget.

A business case example.

Image Source

Simple Business Case Template Proposal Project items

Strategic context

Vision, destinations, objectives


SWOT( Strengths, Weaknesses, Opportunities, Threats) Competitive Analysis

See if contestants are doing the same thing

Look for cracks in their gives, if applicable

Risk Analysis

What risks are involved?

Will these risks present opportunities?

Grocery Assessment

Do your consumers demand this?

How will this help your stakeholders?


Economic analysis


Implementation/ Project Plan

Roles/ Team

Tariff/ Responsibilities


Specs and Requirements


If you have a new job doctrine for your companionship that requires a budget and resources, it might be a good feeling to develop a business case to show your directors that the project is worth taking on.

Business Plan Template

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