With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers

The pandemic transformation to working from home necessitates there’s ever person around to collect the mail. But the committee is also represents decision makers aren’t at the role when the business-to-business catalogs arrive, especially at the height of lockdown. And even if they are many employees are returning to their desks at least some of the time, the transformation …

Read more: adweek.com

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